New cobra, same old ford marketing crap.

Brent P · 2005-09-22T21:12:25+00:00

This is old news, but I haven't seen it covered here...Yep folks, ford has once again decided on instant collectable marketing by spreading the cobras thin. current projections, we expect around 7,000 units to be produced for the 2007 model year. Allocation will be as follows:. Two incremental units for current full-line SVT dealers (605 dealers). One incremental unit for SVT Focus-only dealers (700 dealers). One unit for any dealer who completes certification requirements. One unit for 2005 President's Award winners (343 dealers). Remaining production will be allocated based on a Mustang share-of-nation formulaGiven their example, my guess is a high volume award wining dealer in a big metro area might, if they jump through all the hoops, will get 6 or 7 cobras. Which means they'll mark them way up and sit on them until someone comes along willing to pay whatever the dealer is charging. Which they can do, because it will be easy to find that few people with more money than sense. Whomever stated they would be built to demand seems to be wrong. It's the artifically created rarity again.

Sep 22, 2005 43 Replies

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Brent P 20 years ago

Me too. This car is the closest thing to GT that I am going to be able to get. The tuner cars while nice just don't have that attraction to them.

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Joe 20 years ago

"Michael Johnson, PE" wrote in news: snipped-for-privacy@giganews.com:

True. But what happens if something breaks on the way home?

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Ritz 20 years ago

It's a Ford, nothing will EVER break on it. 8-)

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Michael Johnson, PE 20 years ago

Hopefully there will be a Ford dealer nearby. It would probably be a good idea to know where they are along the return route. :)

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