Niche marketing isn't a bad idea, but selling 20k or 10k of a product just does not make much money. And trying to amortize a several billion dollar development cost cannot be done this way. Which is why I was astonished when I heard Chrysler won't offer a V6 Challenger. Lets face it, the Chrysler 300 could only exist if they sold the V6 along with the Hemis because not every body can afford the Hemi units, either sale price or the gas. Like with the Mustang, the V6 will be the mainstay that subsidizes the V8s.
- posted
17 years ago