40 Years of Porsche Design
Stuttgart. The world's first black timepiece, the legendary exclusive
spectacles and the Porsche 911 – for decades, all these products have
stood for a unique design by Ferdinand Alexander Porsche: In 1972 he
founded the "Porsche Design Studio" in Stuttgart, the head
office of which was relocated to Zell am See in Austria in 1974.
Starting today, the Porsche Museum is marking the company's 40th
anniversary with a special exhibition: from 13 November 2012 to 17
February 2013, visitors can experience the most important, most
interesting and most extraordinary products as well as how Porsche
Design came to exist.
The focus of the anniversary exhibition is on the "Porsche
Design" brand, which in recent years has been developed into one
of the world's leading luxury brands with its own sales network. F.A.
Porsche designed numerous classic men's accessories such as watches,
spectacles and writing implements, which achieved worldwide
recognition under the "Porsche Design" brand. In parallel,
with his team, he designed a plethora of industrial products,
household appliances and consumer durables for internationally
renowned clients under the "Design by F.A. Porsche" brand.
Ferdinand Alexander Porsche won numerous honours and awards for his
work as a designer.
For example, the "Chronograph I", a milestone in the
watchmaker's craft, is a compulsory exhibition piece. The world's
first black timepiece, and at the same time luxury brand Porsche
Design's first product, created a furore in 1972 because the automatic
chronograph – considered unthinkable at the time – was designed in
matt black throughout and provocatively unadorned. With this
chronometer, F.A. Porsche was anticipating a trend that is part and
parcel of today's watch industry and even then was considered to be
revolutionary. In addition to the chronograph, the visitor will also
be presented with other products from the accessories and spectacles
range. For example the Porsche Design P'8478 exclusive spectacles will
be on display, already purchased by more than 7 million wearers.
Writing implements and pipes will also feature in the exhibition.
A highlight of the special exhibition is the grand piano, which the
Porsche Design Studio designed for the Bösendorfer piano factory in
2003. This grand piano symbolises the studio's design output,
characterised by a clear, functional design language, meticulous
choice of materials and top quality workmanship. The adjustable
"Antropovarius" lounge chair developed by the Porsche Design
Studio in 1982 in collaboration with the Institute of Ergonomics of
the University of Munich will also be on display as will the
"Alternative Motorcycle Concept", AMK, devised in 1980 as an
alternative solution to the car and to conventional motorcycles.
In addition to a selection of special design developments, the visitor
will also gain an insight into the everyday creative life of Porsche
Design's employees. This is where those who are interested will
discover not just the individual steps in creating the product – from
conceiving the idea through to design – but also the sources of
inspiration. For example, in the case of the pipe, it is explained
that when it came to the cooling ribs, F.A. Porsche took his lead from
air-cooled single cylinder motorcycle engines. The Porsche museum also
looks back at the life's work and man that was F.A. Porsche, who
created legendary cars such as the 904 Carrera GTS and Porsche 911. In
the process the visitor will find out things such as why in 1974 F.A.
Porsche decided to locate the Design Studio in Zell am See.
The Porsche Museum is using the anniversary exhibition as an
opportunity to extend its tour programme. At 3 p.m. on Wednesdays and
Sundays, the visitor has the opportunity to experience the special
exhibition in the course of a one hour themed tour at a price of four
euro per person. The Store at the Porsche Centre in Stuttgart
Zuffenhausen also offers a ten per cent discount on Porsche Design
products upon presentation of the museum entrance ticket.
The volume "Porsche Design 40Y – The Book" is also being
published in time for the anniversary, available in both German and
English for 98 euro in the Porsche Museum shop as well as in book
stores. In the course of more than 570 pages, the reader is acquainted
with an insight into the history of Porsche Design.