Porsche Cars North America Celebrated a Landmark Groundbreaking
A new destination is born: Porsche breaks ground on cutting edge
Atlanta. Porsche Cars North America, Inc. (PCNA), importer and
distributor of Porsche sports cars, Cayenne SUVs and the Panamera
four-door sports sedan, today celebrated a landmark groundbreaking of
its new headquarters, to be known as One Porsche Drive. Located
adjacent to Hartsfield-Jackson Atlanta International Airport, the
26.4-acre site is the first complex to be built in the
"Aerotropolis Atlanta" business district.
Employees from Porsche Cars North America and its affiliates Porsche
Financial Services, Porsche Business Services, and Porsche Consulting
attended the event alongside executives from Porsche Group companies
in North America and Germany, as well as local dignitaries. Most of
Porsche's North American operations will be consolidated under one
roof once the new facility is finished in the second half of 2014.
"Porsche's presence has been embraced by Atlanta and the state of
Georgia for the last 14 years," said Matthias Mueller, President
and CEO of Porsche AG. "We're happy to reciprocate the sentiment
with this new facility, which contributes to the state's economic
development and also adds a bit of glamor to the local
Mueller also reminded the audience of the lasting love affair of the
Americans with Porsche, which goes back to the early fifties and is a
powerful incentive for the company to safeguard and nurture this
extraordinary relationship. "Our investment here in Atlanta is a
testament to our belief in the future of this great nation and, above
all, our confidence in this very important market," he said.
Ultimately, One Porsche Drive will house 400 employees, including 100
jobs that will be new to Georgia. In addition to corporate offices, it
will also be comprised of a Technical Service and Training Center, a
Conference Center and a Museum. As an industry first, the Porsche
headquarters campus will feature a Customer Experience Center
including a 1.6-mile test track and handling road course to showcase
the capabilities of Porsche's industry-leading vehicles.
"This world-class facility underscores our commitment to
customers and dealers in the United States, which remains the single
largest market for Porsche vehicles," said Detlev von Platen,
President and CEO, Porsche Cars North America. "Today's ceremony
also symbolizes Porsche putting down permanent roots here in Atlanta,
a city we have proudly called home since 1998."
Atlanta Mayor Kasim Reed and Georgia Governor Nathan Deal were among
the event attendees.
"I am delighted to extend a warm welcome to the first tenant of
the Aerotropolis development site," said Atlanta Mayor Kasim
Reed. "Porsche's presence here underscores the City of Atlanta's
continuing commitment to attract world-class companies and iconic
brands to our city. Furthermore, it sends a clear and unmistakable
signal to other companies that Atlanta is open for business."
Neighboring facilities currently include the Delta Air Lines world
headquarters, Wachovia Bank's principal processing center and the
world's busiest airport, which served more than 92 million travelers
"Porsche's new headquarters is a terrific asset to Georgia's
economy and a unique travel destination for the millions of travelers
who arrive in our great state each year," said Nathan Deal,
Governor of Georgia. "I'm confident One Porsche Drive will become
a renowned address that stands for vision, innovation and success – as
well as one of the greatest driving experiences in the world."
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the
exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and
Panamera sports sedan. Established in 1984, it is a wholly-owned
subsidiary of Porsche AG, which is headquartered in Stuttgart,
Germany, and employs approximately 220 people who provide parts,
service, marketing and training for 191 dealers. They, in turn, work
to provide Porsche customers with a best-in-class experience that is
in keeping with the brand's 63-year history and leadership in the
advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche's proud racing heritage that
boasts some 30,000 motorsport wins to date.
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