deep in the heart of texas

HOUSTON - Toyota Motor Corp.'s latest effort in the U.S. automotive industry is considered its most important, and what a place for it: deep in the heart of Texas, where American pickups have crowded backroads and highways for decades.

Japan's top automaker is set to begin building its revamped, full-size Tundra pickup Friday at a 2.2 million-square-foot plant in San Antonio, a move aimed at grabbing a larger share of a lucrative market long dominated by Chevrolet's Silverado, Ford's F-150 and Dodge's Ram.

On a broader scale, the $850 million investment affirms Toyota's aggressive plans to grow its business as the company poises itself to unseat General Motors Corp. as the world's No. 1 automaker.

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Reply to
badgolferman
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While GM, Ford and Crapsler are running to 'mother' US Government for help, Toyota is taking the battle straight to the source.

I personally would not bet against Toyota!

Reply to
Scott in Florida

One would think Toyota should first try to understand why the current Tundra is such a dismal player, in the full size truck market, before they start to build more of them ;)

mike hunt

Reply to
Mike Hunter

Toyota can't sell the number of full size trucks they build now, why built more?

mike

Reply to
Mike Hunter

Apparently they have figured it out. They are redesigning the Tundra to a full-sized vehicle.

Reply to
badgolferman

I'm sure they don't have clue #1 about that.

LOL

Reply to
JoeSpareBedroom

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