Behind Toyota's reputation for quality is this: a deep-seated fear of failure.
"We are kind of paranoid," says Dennis Cuneo, senior vice president of Toyota Motor North America Inc. "You're going along, and things are going quite well, and you're always thinking: 'What could go wrong?'"
Industry watchers have wondered when the relentless growth of Toyota's manufacturing in North America would start to undermine the quality and reliability of its vehicles. The company's leaders have the same concern, Cuneo says.
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