Geely deal to buy Volvo on the rocks?

Geely was progressing as scheduled, a new report suggests the deal has hit a bump in the road. Geely's chairman has revealed his company's plan to acquire Volvo has "hit a snag." While Li Shufu - chairman of Zhejiang Geely Holding Group - [...]

The problem with these companies is they all refer to a car make as "the brand", to them a car company is nothing more than a brand name and some other intellectual property, and it's as if they pay a lot expecting the "brand" of expensive cars to produce a lot of profit. In reality, a lot of these cars are expensive because they are well designed and well built cars that cost a lot to make, and the reason people buy them is because they are well made, not because they are loyal to the name glued on the back.

I know what you mean, but I don't really agree. People are not that discerning, the people that buy new Volvos are doing so because of fashion built on the reputation from the RWD cars, but not the current ones.

Volvo like many other bands have been divesting their brand, not enough people wanted to pay the premium for a car that lasted 20 years.

Volvos are even more fashionable now because; A. They USED to be reliable and tough B. They are now cheaper C. They now look nicer and more up to date D. They have a safety reputation that has been maintained but probably only because its mandatory.

-- Tony

tell me about it! i have only ever purchased Volvos & fords don't count. luckily Volvo AG & Saab have joined forces to build my next vehicle -- a Grippen.