GM hikes '08 sticker prices
General Motors Corp. will increase prices by as much as $1,500 on most
of its 2008 model year vehicles to offset the rising cost of steel and
other commodities, the automaker announced Tuesday.
Prices will go up 1.5 percent on average, though certain vehicles "in
hotly contested segments" will be spared increases, including the new
four-cylinder Saturn Aura sedan and the base model of Chevrolet's
made-over Malibu sedan. Consumers on average will pay about $100 to $500
more for GM cars and trucks.
The Cadillac XLR luxury sports coupe will see the largest dollar
increase, at $1,500.
"This targeted price increase is designed to partially recover
ever-increasing commodity costs," Mark LaNeve, GM North America vice
president of vehicle sales, service and marketing, said in a statement.
GM said the increases are effective for vehicles invoiced to dealers
starting today. They won't apply to vehicles already in dealer
inventories, which will be in showrooms until the end of the year.
The soaring cost of many commodities -- from steel to lead used in
batteries -- has been a financial burden for automakers already
struggling with a sluggish U.S. auto market. Volatility in oil pricing
is having an effect as well, because many oil-based products are used to
make vehicles, GM Spokesman John McDonald said. Crude-oil prices are up
45 percent from a year ago.
GM has been trying to strike a balance between keeping its vehicles
priced competitively while avoiding deep discounting that has
historically drained profits and driven down the value of its cars and
trucks. The automaker regularly adjusts pricing, but the last hike
linked directly to commodities was in 2006, McDonald said.
GM's ability to recoup materials costs depends less on a vehicle's list
price than on how deeply dealers must discount them to sell, said Erich
Merkle, vice president of Grand Rapids-based IRN Inc.
"When it comes to the retail sticker price, that really doesn't matter
since it all comes back to the transaction price," Merkle aid. "The
question is: Are you able to pass price increases to the consumer?"
GM so far is the first of Detroit's automakers to raise its prices in
concert with commodities costs.
Ford Motor Co. spokesman Jim Cain said the Dearborn automaker has no
Chrysler LLC wouldn't say whether a price increase is planned, but
spokeswoman Lori Pinter issued a statement:
"The automotive marketplace is constantly changing and Chrysler LLC
continually monitors pricing and incentives in assessing our competitive
position within the marketplace and we adjust accordingly."