General Motors is recalling 843 2014 Chevrolet Silverado and GMC
Sierra Crew Cab pickups, due to a fault with the vehicle's airbags.
According to GM, the airbags may not inflate properly in the event of
a crash. There haven't been any crashes or injuries associated with
this recall, which is always good. Naturally, repairs will be free of
charge, and GM will begin contacting affected owners soon.
GM has a lot hanging on the 2014 Chevrolet Silverado and GMC Sierra.
Not only is it banking over $12,000 per vehicle on these trucks, as
reported by Automotive News, but GM is counting on the Sierra and
Silverado to take the fight to cross-town rivals Ford and Ram. The
F-150 and Ram 1500 have been on a tear over the past few years, with
fresh updates, advanced powertrains, and plenty of solid press while
the GM trucks have been waiting for the 2014-model-year upgrades.
It's still entirely too early to judge the Sierra and Silverado,
particularly as those 843 recalled trucks make up barely two percent
of the over 40,000 units moved so far. But, as AN rightly states,
these trucks are the most important vehicles to come out of GM since
bankruptcy, with about 60 percent of global profits relating to
pickups and SUVs. Starting an introduction of such a big product with
a recall, however small, is not the preferred way to do things.