Magenta First of 2014 Chevrolet Sonic Limited Edition Colors
Cool Blue to follow as palate gains importance with small car buyers
The 2014 Chevrolet Sonic will be available in two limited-edition
colors as the brand continues to scour design products seeking the
"individualist" consumer. A chromatic plum called Deep
Magenta Metallic is the first in the series and will be available
August through October.
"We know that about one-third of our Sonic buyers note exterior
color as an 'extremely important' factor in their purchase process a
higher percentage than other small car buyers," said Michelle
Killen, lead creative designer in General Motors' color and trim
studio and exterior paint expert for Chevrolet.
When it came time to replace Inferno Orange, the design team realized
pink was a lasting trend, and after the success of Chevrolet Spark's
Techno Pink, wanted to bring a more chromatic tone to showroom floors.
It accents Sonic's shape to perfection.
"Color is simply energy: it is a universal language that everyone
instinctively understands, and yet it can also mean different things
to each individual," said Isham Sardouk, chief creative officer
of Stylesight, a fashion trends forecasting company.
Chevrolet developed Deep Magenta Metallic after extensive research
into fashion runways, consumer products and high-end furniture
galleries. The color shifts in this magenta tone will show Sonic's
form vocabulary, essentially the shape of the car, as it drives down
"A car in a distinctive color is really the ultimate statement
piece, especially to my generation who is now embracing metallic
across their wardrobes, furniture and accessories," said Justin
Livingston, color trend expert and founder of fashion blog Scout
Sixteen. "The Chevrolet Sonic in Deep Metallic Magenta expresses
an individual's personality and tells people that they embrace style.
Plus this richer magenta tone works against a lot of skin tones and is
practical for anyone who's willing to take a risk both male and
On average, a Chevrolet vehicle has 10 to 12 color options throughout
The limited edition colors will be applied with the
"three-wet" paint process at GM's Orion Assembly Plant. The
technique ensures high quality while reducing environmental impact.
And it reduces the plant's paint shop footprint by 10 percent. GM was
the first automaker to use the process, in which three layers of paint
are applied one after another without drying, thus requiring only a
single trip through the oven.
Following the Deep Magenta Metallic, Cool Blue a greyish, dirty blue
will be available on Sonic from November until March. Dragon Green
will come to the lineup as a permanent addition to the Sonic palate
the first quarter of 2014.