Does anyone under 65 actually own a Buick?
GM Unhappy With New Buick Ads: Report (VIDEO, POLL)
What image should the bailed-out General Motors project to the world?
AutoBlog passes along a report from Automotive News (subscription
required) that GM's VP of marketing Bob Lutz is already unhappy with new
Buick ads that are aimed at young, hip buyers. Here's AutoBlog:
"Both Lutz and GM CEO Fritz Henderson don't believe the commercial
positions Buick as a luxury brand that competes with Lexus. They have
told GM's ad agency, Leo Burnett, that it needs to do better. However --
and here's where it gets convoluted -- the ad was created by an
independent shop that Leo Burnett was told to hire to do the work."
The ad, a spoof on a beach side photo shoot, features a pretentious
director who says of the Buick, "She's had work done." Later in the
spot, the director addresses the car: "You've changed - and I love it!"
What do you think of the ad? Is this the right image for Buick as a
brand? Will these ads help the brand compete with Lexus? Should GM be
worried? WATCH and VOTE below: