Cadillac, Toyota and BMW were multiple winners in Kelley Blue Book's
2009 Brand Image awards, which honors automakers for creating and maintaining attributes of brands that strike a chord with new vehicle buyers.The awards are based on Kelley Blue Book's Brand Watch study of new- vehicle shoppers annually on Kelley Blue Book's kbb.com.
"The winners of this year's Brand Image Awards exemplify automotive brands that are on the right track, making a great impression with consumers not just on a specific model level, but across the entire brand lineup," said Jack R. Nerad, executive editorial director for Kelley Blue Book and kbb.com. "For 2009, brands that won in multiple award categories, such as BMW, Cadillac and Toyota, are the leaders in strong, positive consumer perception."
Brand Image winners
Best Value Brand: Toyota
Coolest Brand: BMW
Cost Family Friendly Brand: Toyota
Most Rugged Truck Brand: Ford
Best Performance Brand: BMW
Best Comfort Brand: Cadillac
Best Exterior Design Brand -- Luxury: BMW
Best Exterior Design Brand -- Non-Luxury: Nissan
Best Interior Design Brand: Cadillac