You think Cadillac sales are low and they are trying to offer
"incentives" to prospective buyers?
Cadillac Enhances ELR Buying Experience
Early adopters to receive complimentary home charger and installation
DETROIT Cadillac is offering a complimentary 240-volt home charging
station and installation to early buyers of the all-new 2014 ELR
electrified luxury coupe.
"The ELR's blend of leading technology with provocative design
and fun-to-drive performance is set to bring new buyers to Cadillac
and to electrification itself," said Uwe Ellinghaus, chief
marketing officer, Global Cadillac. "Professional installation of
the fastest home-charging unit is a natural way to mark the
introduction of ELR to the luxury market."
Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease
for qualified lessees at $699 per month with $5,999 due at signing
after all offers.
The Cadillac ELR offers a convergence of luxury, electrification and
sporty driving in a premium coupe with dynamic design and an
award-winning range-extended electric powertrain capable of 340 miles
of total range.
As with all Cadillac models, the ELR comes standard with Cadillac
Shield, a comprehensive suite of owner benefits including Remote
Vehicle Diagnostics, a Premium Care Maintenance program and 24/7
roadside assistance. ELR also comes with an extended battery and
propulsion warranty of eight years or 100,000 miles, whichever comes
first, and a four-year or 50,000-mile, whichever comes first,
bumper-to-bumper limited warranty.
Specially trained and certified dealers nationwide sell and service
the 2014 ELR. Backing up the dealership experience, prospective
customers and buyers of the ELR can take advantage of their own ELR
Concierge Representative. Trained in white-glove customer care, the
Concierge Representative is an additional point of contact for
information on battery care, home charging, service scheduling, news
and updates by calling 1-855-INFO-ELR (1-855-463-6357).
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