GM Plans 500,000 Vehicles with Electrification by 2017
eAssist will be on 'hundreds of thousands' of vehicles
DETROIT – General Motors will have up to 500,000 vehicles on the road
with some form of electrification by 2017 with a focus on plug-in
technology, the company's top product development executive said
"The plug-in offers a unique opportunity to change the way people
commute," Mary Barra, senior vice president of Global Product
Development told media attending the GM Electrification Experience in
San Francisco. "Plug-based solutions will play a significant role
in our technology portfolio going forward."
The plug-in Chevrolet Volt extended-range electric vehicle, introduced
in 2010, has become more than a statement for GM in the electric
vehicle space, Barra said by satellite from Detroit.
"What started out as a technology proof point... has turned into
a real-world starting point to push EV technology further and faster
than we thought possible five years ago," she said. "The
unique propulsion technology pioneered in the Volt – the same
technology that will be featured in the Cadillac ELR – will be a core
piece of our electrification strategy going forward."
Learning from the Volt is being liberally applied to the Chevrolet
Spark EV, which will go on sale next year in the certain U.S. markets
and South Korea with other markets to be announced soon.
"We'll meet requirements set by certain regulatory agencies, but
we're not building the Spark EV to check a regulatory box," Barra
GM is on track to sell more than 50,000 vehicles this year with
electrification – between the Volt and eAssist light electrification
technology on the Buick LaCrosse, Regal and Chevrolet Malibu. The 2014
Chevrolet Impala also will offer an eAssist model when he debuts next
"Our commitment to eAssist is unwavering," Barra said.
"In fact, our future portfolio calls for eAssist to be on
hundreds of thousands of GM vehicles annually by 2017."