Chrysler Pentastar returns

Aug 23, 2007 4 Replies
W

Lovely:



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On August 3, 2007 after the announcement of the spin-off of Chrysler to > Cerberus, the Detroit Free Press announced that Chrysler LLC or "The New > Chrysler" will unveil the new company logo on August 6, 2007 at the company > headquarters. "The New Chrysler" launched its new website with a new > variation of the previously used Pentastar logo.


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T

Very wise. The Pentastar is a lot simpler and more recognizable from a distance. Probably it's cheaper to print as well. And it's more recognizable to the general public than the new medallion.

Ted

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<

Ted, If you are speaking of the "ribbon medallion", it goes back to 1924 with the Chrysler 70, thus not new.

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T

I know. I meant "new" in that Chrysler started using it again recently.

Ted

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L

Yes, but it was a company emblem, not a brand emblem. What's your Dodge emblem? Is it different from your Chrysler emblem? If not, why? Chrysler obviously wants people to differentiate the 2 brands. (Would GM use the Chevy bow-tie for Buick?)

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