ONE-MILLIONTH FIAT 500 ROLLS OFF THE PRODUCTION LINE
The "nuova" Fiat 500 continues its legacy, now reaching 1
million production units thanks to global production
Sold in more than 100 countries around the world, the FIAT brand's
icon of Italian style boasts more than 500,000 ways to personalize,
making it difficult to find two that are identical
With more than 80 worldwide accolades to date, the Cinquecento (500)
continues to earn major awards in its segment while delivering product
innovation at a relentless pace
Since the Cinquecento's success story began on July 4, 2007, in Turin,
Italy, it has reached record market share and top sales volumes in
Europe while growing eight consecutive months in the United States and
reaching more than 70,000 units since its introduction into the North
November 19, 2012 , Auburn Hills, Mich. - The one-millionth Fiat 500
has rolled off the Fiat Auto Poland production line. Since its
re-launch in 2007, the iconic Cinquecento (500) has been sold in more
than 100 countries around the world from Italy to Brazil, South
Africa to Japan, and the United States to the Middle East while also
being produced in Toluca, Mexico, since 2011.
The one-millionth Fiat 500 is a Lounge model 'dressed' in elegant
three-layer Bianco Perla (white pearl) exterior paint. This, like
every Cinquecento, is a unique car. In fact, thanks to more than
500,000 possible combinations of exterior colors, interiors, engines,
equipment and accessories, it is difficult to find two identical Fiat
Always a great player on the international markets, the Fiat 500 has
its very own tailored model range in North America that, for 2013, has
been amplified to deliver even more excitement through fun-to-drive
performance, personalization options and world-class efficiency.
Fiat 500 Abarth
Building on the excitement of the Fiat 500, the Fiat 500 Abarth is
designed for track-day enthusiasts and driving purists who want the
ultimate high-performance small car with the personality of an
exclusive Italian exotic.
With its all-new 1.4-liter MultiAir Turbo engine that delivers 160
horsepower, Abarth-tuned suspension and brake system, race-inspired
design and technology features not traditionally included on a small
car, the new Fiat 500 Abarth unleashes the brand's legendary
performance heritage to American streets.
Like the European model, the Fiat 500 Abarth is designed, engineered
and tested to deliver the high-performance driving and enduring
capabilities needed for track use.
New 2013 Fiat 500 and 500c Models
The amplified 2013 Fiat 500 and 500 Cabrio (500c) models are infused
with style, technology and convenience features to make life on the go
more personalized and comforting and with the Fiat 500 Turbo, even
The Fiat 500 Turbo hits the sweet spot between the Fiat 500 Sport and
the track-ready Fiat 500 Abarth, and is aimed at those customers who
demand more power and performance than a regular Fiat 500. Featuring a
1.4-liter MultiAir Turbo engine that delivers 135 horsepower, along
with dynamic styling, track-proven brakes and unique sport-styled
interior, the Fiat 500 Turbo offers additional exterior enhancements
including Gloss Black headlamp, taillamp and parking lamp bezels and
unique 16-inch aluminum wheels with Nero (black) painted pockets.
Inside, the new Fiat 500 Turbo features sport-styled seating,
sport-designed leather-wrapped shift knob and steering wheel accented
with Argento (silver) stitching.
Greater Efficiency and New Beats by Dr. Dre Audio System
Thanks to powertrain optimization, the new 2013 Fiat 500 and 500c
equipped with the efficient C514 manual transmission now deliver 31
mpg city and 40 mpg highway (up from their 30 mpg city and 38 mpg
highway EPA label last year).
Also new for 2013, the segment-exclusive and first-time-ever in a
small car and FIAT automobile Beats by Dr. Dre audio system offers
passengers of the Fiat 500 and 500c models a high-definition music
experience the way the artist intended. The Beats Audio studio-quality
sound system includes six premium speakers, an 8-inch dual-voice coil
(DVC) subwoofer with trunk-mounted enclosure and 8-channel 368-watt
amplifier with Beats Audio digital sound processing (DSP) algorithm.
The FIAT brand's product momentum in the U.S. will continue with the
introduction in 2013 of the all-new Fiat 500e, a full electric version
of the Fiat 500, and the all-new Fiat 500L the L stands for 'Large'
a five-passenger five-door vehicle that will expand the appeal of
the Fiat 500 into the B segment.
About FIAT Brand
The FIAT brand stands for discovery through passionate
self-expression. It encourages people to be in charge of their lives,
live confidently and celebrate the smallest of things with infectious
excitement. That philosophy is embodied by the North American
introduction of the iconic Fiat 500 or Cinquecento a small car that
lives big. Italian at heart and rooted in a rich heritage, the Fiat
500 is synonymous with modern simple design blending form, function
and a pride of ownership that is genuine.
In the U.S., a total of 36,462 units of the Fiat 500 have been sold in
2012 to date, an increase of almost 130 percent versus 2011 figures.
The Fiat 500 broke eight consecutive sales records and, in only the
first half of this year, Fiat 500 sales in the U.S. have surpassed
sales during all of 2011. Since its introduction in 2011, the Fiat 500
has sold almost 73,000 units in the North American market.
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