The Fiat 500 has proved to be a huge success and they are celebrating
with the Fiat 500 Cult. Also sure to be a success.
Geneva sees the début of the Fiat 500 MY 14 and its ultimate
expression: the exclusive Cult version
Star of the Swiss Motor Show's 84th edition, the Model Year 2014 of
the iconic Fiat 500 introduces important new product features in terms
of style and technological content
3 new body colours - Lattementa Green, Three-layer White and Italia
Blue, the latter exclusive to the S trim level - 3 new alloy wheels,
15" or 16", as standard depending on the trim level
New interiors in fabric or leather, with specific combinations for
The début of the innovative instrument panel with 7" TFT display
developed with Magneti Marelli
5 engine versions: 105HP 0.9 TwinAir Turbo, 95HP 1.3 MultiJet II, 69HP
1.2, 85HP 0.9 TwinAir Turbo, the last two also with Dualogic robotized
gearbox, and the 69 HP 1.2 dual-fuel (petrol/LPG)
The new 105HP 0.9 TwinAir Turbo shows off the 'metropolitan' vocation
of the 500 MY to best effect, recording top speed of 188km/h and
acceleration from 0 to 100km/h in 10 seconds, together with low
consumption (4.2litres/100km) and CO2 emissions (99g/km) in the
MY 2014 innovations include the new top-of-the-range Cult version, in
saloon and cabrio configurations, which offers an exclusive level of
style, technological content and performance
New Lattementa green body colour and, on the cabrio version, also the
brand-new Three-layer White
New chrome treatment for front 'whiskers', luggage compartment handle
and mirror covers
New 16" alloy wheels and new leather-upholstered seats
Exclusive Mopar® accessories available, as well as all the quality of
the assistance services, warranties and maintenance plans offered by
the Mopar Vehicle Protection range
The entire Fiat 500 MY 2014 range will be in showrooms starting from
the second quarter of 2014
All the new features of the Model Year 2014 will consolidate the
success of the 500 model: from 2007 to date, more than 1,200,000 units
sold, 75% of which registered abroad, and heading up the sales ranking
in Europe in 2013
The 2014 Geneva Motor Show sees the début of the new Fiat 500 Model
Year 2014, which introduces important new product features in terms of
style and technological content. Starting with the three new body
colours - Lattementa Green, Three-layer White and Italia Blue, the
latter exclusive to the S trim level - and the three new alloy wheels,
15" or 16", as standard depending on the trim level. What's
more, the renewal of the range sees the début of new interiors, in
fabric or leather, with specific combinations for every trim level.
The passenger compartment has also been updated in terms of equipment,
as demonstrated by the new and innovative instrument panel with 7''
TFT display, developed in collaboration with Magneti Marelli, the
international group which operates in the area of designing and
manufacturing high-tech systems and components for vehicles.
Specifically, the device provides the driver with all the information
needed and demonstrates, once more, the "trend-setting"
spirit of this model, an icon that's always one step ahead.
One of the many new features ushered in by Model Year 2014 is the
brand-new Fiat 500 Cult, the top-of-the-range 'collector's' version
which encapsulates the best of 2014's new features, offering an
exclusive level of style, technological content - such as the
Blue&Me hands-free system with Bluetooth and automatic climate
control as standard - and performance to the most demanding and
scrupulous customers of the Fiat 500 MY 2014.
The Model Year 2014 of the iconic Fiat 500 will certainly play its
part in consolidating the global success of the Fiat model-icon. There
is a genuine '500 effect', which has spread not only through the
automotive sector, but has also become a source of inspiration in
other areas: from the cinema to art and from fashion to design. The
Fiat 500 has earned a place in the collective imagination as a
powerful, unmistakable symbol, not merely a means of transport but a
'vehicle' for authentic emotion and unique experiences. To the extent
that in some places, the Fiat 500 has become almost a 'cult' item for
collectors and admirers. It's up to the Fiat brand to fuel '500ism'
constantly with new products, ever more up-to-date and contemporary,
just like the exclusive Fiat 500 Cult version, which assumes its
rightful place in the manifesto of '500ism'.
The Fiat 500 is also the icon of Italian manufacturing par excellence,
which establishes itself throughout the world thanks to Italian style,
continuous innovation, respect for the environment and premium
quality. Suffice it to say, it's the Fiat model with the highest level
of sales outside of Italy: more than 1,200,000 units sold from 2007 to
date, 75% of which have been registered abroad.
Made since 2007 in Poland and since 2010 also in Toluca (Mexico), the
Fiat 500 is marketed in over one hundred countries worldwide and has
marked the return of the Fiat brand to the USA. A global model, which
in 2013 alone repeated its record share (13.9%) of 2008 in Europe, its
first full year on sale. And that's not all. For the first time in its
history, last month saw it reach another important landmark, becoming
Europe's best-selling A-segment car. A total of nearly 163 thousand
were registered in the EMEA area in 2013, an increase of approximately
9% compared to 2012.
Among the secrets of its global success is without a doubt its
capacity to evolve continuously with new interpretations - from the
500 Abarth (2008) to the latest arrival, the 500 GQ (2013) - but also
to explore new territory, generating a family of fun, accessible cars
that ensure the utmost choice and versatility: the 500L (2012), 500L
Trekking and 500L Living (2013) are the result.
The new 500 Model Year 2014
The new Fiat 500 Model Year 2014 will be on display in European
showrooms from the second quarter of 2014, revealing important new
product features both in terms of style and technological content.
Starting with the three new body colours - Lattementa Green,
Three-layer White and Italia Blue, the latter exclusive to the S trim
level - and the three new alloy wheels, 15" or 16", as
standard depending on the trim level. What's more, the 2014 range sees
the début of new interiors, in fabric or leather and with specific
combinations for each trim level. But one of the most significant new
features of the Fiat 500 Model Year 2014 is undoubtedly the innovative
digital instrument panel, developed in collaboration with Magneti
New 7" TFT display
For the first time in the segment, the Fiat 500 Model Year 2014 offers
a 7" TFT digital display which brings together all the
information required for driving and controlling the car. An ideal
marriage of retro aesthetics and technological modernity, the new
instrument panel is standard on the S and Cult trim levels, on request
In detail, the driver can always monitor the data from the
speedometer, rev counter and trip computer, all of which can be
consulted immediately and simultaneously. Moreover, the central
section of the display - displaying an image of the car - can be
configured according to the driver's wishes, by choosing from the
various data provided by the trip computer, such as distance
travelled, instant fuel consumption, range, etc.
An interesting feature is the integration with the tried and tested
Blue&Me TomTom 2 LIVE navigation system for viewing navigation
information on the 7" TFT display of the Fiat 500 Cult and
managing the media player, telephone and trip computer functions on
the same screen. The real time traffic and speed camera information
make travelling fast and safe.
There's also high visibility for the warning messages - such as doors
open, temperature, etc. and the "GSI" (Gear Shift Indicator)
system indicator, which advises the driver to change gear by switching
on a specific symbol.
Finally, if the vehicle is equipped with the TomTom satellite device,
the 7" TFT display also shows the navigation information.
Additionally, the LCD screen shows the Sport button activation signal
on the 105 HP 0.9 TwinAir Turbo engine version.
Fiat 500 MY 2014 is also synonymous with personality and fun behind
the wheel, as demonstrated by a wide range of engine versions
comprising the 69 HP 1.2 and 85 HP TwinAir Turbo petrol engines (both
also available with Dualogic robotized gearbox) and the new 105 HP 0.9
TwinAir Turbo. Customers can also choose to fit their car out with the
outstanding 95 HP 1.3 MultiJet II turbodiesel or the 69 HP 1.2
dual-fuel (LPG/petrol) engine.
In particular, among the engines that show off the car's
'metropolitan' vocation to best effect is without a doubt the new 105
HP 0.9 TwinAir, the new power unit from the TwinAir family that
combines the concept of downsizing - displacement and weight reduction
- with sophisticated technologies, like supercharging with
high-efficiency turbocharger, integration of the exhaust manifold in
the cylinder head and the totally new MultiAir 2 intake valve control
Combined with a six-speed manual gearbox, the new 0.9 TwinAir engine
delivers 105 HP at 5,500 rpm with a maximum torque of 145 Nm at 2,000
rpm. This is the source of the Fiat 500 105 HP 0.9 TwinAir's
performance: 188 km/h top speed and 0 to 100 km/h in just 10 seconds.
All in light of consumption and emissions among the lowest in the
segment: in the combined type-approval cycle, 4.2 l of petrol every
100 km and 99 g/km of CO2 , respectively.
As on the previous Turbo TwinAir applications, ECO mode when starting
is also available for the new Fiat 500: in this condition the maximum
torque delivered is limited to 120 Nm and the power to 98 HP, allowing
the power unit to function in the operating range which permits
maximum efficiency and thus minimum emissions. Furthermore, the model
comes with Start&Stop system as standard.
Finally, it should be remembered that the TwinAir engine has won the
appreciation of the general public and the most important
international juries in a very short time. Suffice it to say that as
early as its début, it triumphed at the 'International Engine of the
Year Awards 2011', winning 4 awards: the one for its displacement
category (under 1,000 cm3), 'Best New Engine 2011', 'Best Green Engine
2011' and the 'International Engine of the Year 2011' award, the top
award in the competition.
Last year this series of awards was enriched with the "Best Green
Engine of the Year 2013" title, awarded to the methane-fuelled
0.9 TwinAir Turbo dual-fuel. Not to mention that the Fiat 500 with 85
HP TwinAir engine, Start&Stop system and Dualogic gearbox was
recognised as the petrol-fuelled car with the lowest carbon dioxide
emissions last year as well: just 90 g/km of CO2 (source: "Guida
al Risparmio di carburante 2013" (Guide to Saving Fuel) produced
by the Ministries for the Environment, for Infrastructure and
Transport and for Economic Development).
Fiat 500 Cult, the new top-of-the-range version
The Fiat 500 Cult is the new top-of-the-range version offering an
exclusive level of style, technological content and performance to the
most demanding and scrupulous customers of the iconic Fiat. In
particular, available in saloon or cabrio configurations, the new and
exclusive trim level represents the perfect synthesis of distinctive
look and innovation which, once again, highlights the Fiat 500's
Fiat 500 Cult can come in one of the range's body colours, including
the new Lattementa Green, all teamed with the elegant roof: one part
fixed glass and the other glossy black paintwork. The end result is a
refined colour combination that confirms, once more, that for the
iconic Fiat colour is not merely a question of aesthetics, but an
integral part of a product philosophy founded on character, style and
maximum scope for personalisation. Additionally, the new Three-layer
White will be available on the cabrio version.
Customers can choose door mirror covers which are either chrome or
glossy black: whatever the choice, the final effect is a contemporary,
fashionable combination together with the body colour. All this is
enhanced with elegant chrome for the characteristic front 'whiskers'
and tailgate handle, in addition to the glossy black surround for the
rear light clusters and the new 16" alloy wheels.
The same style is found inside, where the new leather seats stand out
- a choice of black leather (ivory or red inserts), tobacco leather or
red leather (both with ivory inserts) - an attractive match with the
dashboard painted the same colour as the body. The new upholstery was
designed to offer the best possible ergonomics, guaranteeing comfort
and character in a single solution.
The new 500 Cult is available with the 95 HP 1.3 MultiJet II
turbodiesel, the 69 HP 1.2 and 85 HP 0.9 TwinAir Turbo petrol engines
(both also available with Dualogic robotized gearbox) and the new 105
HP 0.9 TwinAir Turbo.
The Cult version of the Fiat 500 ensures high-value equipment, as
demonstrated by some important content as standard: instrument panel
with 7" TFT display, automatic climate control, rear parking
sensors, fixed glass roof with sun blind, leather seats, leather
steering wheel with Blue&MeTM controls and Dualdrive electric
Again as standard are the split (50/50) rear seat with
height-adjustable head restraint, CD/MP3 radio and Blue&MeTM
hands-free system with Bluetooth technology (voice recognition,
steering wheel controls, digital audio file player with USB port).
The Fiat 500 Cult brooks no rivals in the field of safety either. This
is demonstrated by ABS+ESD, driver and passenger airbag with dual
stage system, side bags, window bags, knee bags, Isofix attachments,
daytime running lights (DRL) and ESP system complete with ASR/MSR, HBA
and Hill Holder.
Lastly, customers can count on an extensive collection of exclusive
accessories created by Mopar®, the aftersales division responsible for
Parts & Service and Customer Care activities in the EMEA region.
These also include products designed especially for the new Fiat 500
Cult, such as the elegant 'chrome kit' for the exterior, comprising
droplet-shaped bonnet trim, A-bar on the front bumper, door mirror
covers and valve cover caps for the tyres. What's more, 'Mopar Vehicle
Protection' is available for the 500 family as well. This exclusive
service offer is designed to take care of the vehicle throughout its
entire useful life, guaranteeing that all maintenance operations are
carried out at authorised dealerships and workshops within Europe by
highly qualified and specialised technicians, using original parts.
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