Ford officially revived the Escort name in China, showing of the new,
four-door compact at the Beijing Motor Show.
All-New Ford Escort Makes Global Debut at Auto China 2014; Offers
Elegant Design, Exceptional Roominess and Outstanding Safety in a
Ford unveils the all-new Ford Escort at Auto China 2014, confirming
production of the company's latest new vehicle for China, built for
Chinese consumers using Ford's global capabilities
Built on Ford's global C-car platform, the all-new Ford Escort is
designed specifically for Chinese customers who value interior
roominess, superior safety and sophisticated design in an attainable
Featuring a fuel-efficient 1.5L Ti-VCT engine, the all-new Ford
Escort will offer outstanding fuel economy and smooth power delivery
The all-new Ford Escort will be built in China through Changan Ford
(CAF), Ford's passenger car joint venture, and distributed through CAF
BEIJING, China, April 20, 2014 Building on its deep understanding of
consumer needs in the world's largest automotive market and leveraging
its global product development capabilities, Ford unveiled the all-new
Ford Escort today at Auto China 2014, Asia's largest motor show.
At the unveiling, Ford announced that the all-new compact car will be
manufactured by Ford's Changan Ford joint venture, proving Ford's
continued commitment to introducing 15 new vehicles to China by 2015.
The unveiling and production announcement follows the reveal of the
Ford Escort Concept in Shanghai last year. Built on Ford's global
C-car platform, the Ford Escort has been designed specifically to meet
the needs of consumers in China, and extends Ford's offerings in
China's fast-growing compact car segment, which accounts for more than
25 percent of the country's total vehicle industry.
"The Ford Escort is a perfect example of how Ford's global
approach can be fine-tuned to meet the needs of individual markets by
listening to customer feedback," said Marin Burela, president,
Changan Ford Automobile. "Taking Ford's hugely successful C-car
platform as a foundation, the all-new Ford Escort puts us in a perfect
position to serve Chinese customers looking for an alternative and
attainable compact car."
Ford's market research found that many Chinese customers in the
compact car segment want a sedan that places a premium on exceptional
interior space, outstanding storage and great practicality.
The Escort is the result of a vehicle development program aimed at
addressing these needs, which brought together a team of Ford
designers and engineers from across Asia Pacific and around the globe.
Ford's Australia-based Asia Pacific design team, working closely with
the Ford Research and Engineering Center in Nanjing, focused on
combining the best of One Ford design and engineering capabilities to
deliver a world-class vehicle created solely to meet the needs of
Together, they created a vehicle with a stylish and unpretentious
exterior housing a refined and roomy interior, outstanding safety
features and innovative technologies.
The Ford Escort will join the company's best-selling Ford Focus to
provide more choices for consumers in China's compact car segment,
which is expected to grow to 7.2 million vehicles by 2017 bigger
than the total auto market in Germany, the U.K. and France combined.
"Even as the Ford Focus remains the best-selling nameplate in
China, we recognize that many consumers in China are looking for
something else in a compact car," said Luo Minggang, executive
president, Changan Ford Automobile. "The Ford Escort is the
answer to the question of what these consumers really want and value
in a car for themselves and their families."
Harmonious, elegant design
To help it stand apart in the competitive compact segment, Ford
designers gave the Ford Escort a clean, harmonious and sophisticated
design built on the One Ford global design language.
At the front, elongated, jeweled headlamps set apart from the
distinctive inverted trapezoidal grille give a greater sense of width.
Moving around the side, designers extended the wheelbase and pushed
back the A-pillar to create more athletic, premium proportions. At the
rear, tail lamps that echo the headlamp design are embraced by an
elegant line that creates a sculpted shoulder. Throughout the design,
crisp edges and harmonious details add to a refined and elegant
The design of the Ford Escort's interior extends the elegance of its
exterior. Inviting, roomy, and refined, the interior features premium
materials, exceptional second-row legroom and design elements more
typically seen in luxury vehicles.
Outstanding safety and fuel efficiency
Ford has equipped the all-new Ford Escort with a comprehensive range
of safety features and technologies to protect all occupants, while
also fulfilling a key requirement for consumers in the compact car
Passive safety features on the all-new Ford Escort include an advanced
airbag restraint system, with six airbags delivering outstanding crash
protection for occupants. Offering excellent safety characteristics
while improving efficiency, the body of the Ford Escort features
high-strength steel, which helps to reduce the vehicle's overall
weight and improve fuel economy.
Fuel economy is also optimized thanks to an advanced 1.5-liter
four-cylinder Ti-VCT engine that offers smooth power delivery and high
Ti-VCT, or Twin Independent Variable Camshaft Timing, allows precise,
variable control of "valve overlap," the window of time in
which both intake and exhaust valves in an engine are open at the same
time. By continuously adjusting this overlap, the engine can maximize
fuel economy and power output depending on conditions. For the driver,
this means improved low-speed torque, increased fuel economy and
greater power, all while delivering lower emissions.
To extend the benefits of this fuel-efficient engine, Ford has
implemented a number of features on the Ford Escort to drive fuel
consumption even lower, including Electric Power Assisted Steering
(EPAS) and advanced battery technologies to reduce engine load.
Innovative and convenient technologies
Inside the elegantly designed cabin, the Ford Escort comes with a host
of useful features to keep drivers and passengers entertained without
With the Device Dock, an innovative central dock located above the
vehicle's center console, the Ford Escort introduces a new way to
store, mount and charge devices such as mobile phones, MP3 players and
satellite navigation systems, seamlessly integrating them into the
in-car entertainment system. Drivers will appreciate the convenience
of the Device Dock as it perfectly houses an array of portable devices
and keeps them within easy reach.
The Ford Escort also features Connect Radio, a smart system that
allows the driver to connect a smart phone to the vehicle's radio
"With its smart, safe and green features, the all-new Ford Escort
is a compelling and attainable addition to China's compact car
segment, and a sign of how Ford continues to go further to serve
customers old and new in markets around the world," said Burela.
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