Ford powers up for pickup bragging rights
August 5, 2010 - 11:21 am ET
Kudos to Ford Motor Co. - those early buyers won't be penalized. Ford
announced this week that everyone who purchased a diesel-powered 2011 Super
Duty truck this year is being offered a free software upgrade that will
boost engine performance.
The 2011 truck and the new diesel engine went on sale in April. About 35,000
trucks are eligible for the upgrade.
Ford said a software change at the dealership will give the engine a boost
in torque -- 65 pounds-feet -- and another 10 hp. The end result will give
Ford's new 6.7-liter turbocharged V-8 a whopping 800 pounds-feet of torque
and 400 hp. Ford says it will take just 30 minutes at the dealership to make
the software change.
Beginning this week, diesel-powered Super Dutys coming off the assembly line
will receive those same enhancements.
This is all about bragging rights, of course. Which pickup has payload and
towing leadership? Ford says its F-350 is stronger than the 2011 Chevy
Silverado and GMC Sierra 3500 models. Those vehicles offer a re-engineered
turbocharged 6.6-liter V-8, which has a dramatic increase in horsepower and
torque over the 2010 engine. GM's Duramax diesel puts out 765 pounds feet of
torque and 397 hp.
Kudos go to Ford for taking care of its early 2011 Super Duty customers. The
automaker could have easily ignored those buyers and said, "Sorry, guys."
Instead, the guys and gals who drive those Fords will be bragging at the
town bar, construction site or Farm and Fleet about the free, unexpected
boost in torque and horsepower.
And, 35,000 -- that's a lot of surprised and happy Super Duty drivers
singing the praises of Ford!
You can reach Rick Kranz at firstname.lastname@example.org
Read more: http://www.autonews.com/article/20100805/BLOG06/100809899/-1