Oh really? So how long have you been employed by Ford?
Ford's Lemons Leave Sour Taste in Consumers' Mouths
Company's Turnaround Effort Omits a Key Constituency
By Joe Benton
December 4, 2006
* Spark Plug Spitters
F-150 Engine Fires
* Police Car, Taxi Fires
Focus Ignition Lock-Ups
* Windstar Head Gaskets
No one can say Ford doesn't get lots of publicity. Unfortunately, most
of it is bad. The company expects to lose $10 billion this year and is
trying to borrow $15 billion in operating cash as its "Way Forward"
turns into a desperate dash for the exits.
Wall Street may still be wondering about Ford's future, but two
important constituent groups have already made up their mind --
customers and employees are running the other way.
Ford had a 10 percent drop in sales in November compared to a year
earlier, slipping behind Toyota for the second time this year.
Perhaps most ominously, employees are fleeing like miners whose canary
has died. A mind-boggling 38 percent of Ford's hourly workers have
agreed to take buyouts, hoping to get out before the company caves in
Newspapers and TV tend to treat it as a business story, quoting
financial analysts, politicians, union leaders and the usual
collection of talking heads. Almost no one listens to consumers -- the
lifeblood of the American economy. This is a major oversight, as no
company that spurns, ignores or mistreats its customers will long
survive, no matter how many friends it has on Wall Street or Capitol
At ConsumerAffairs.Com, we hear from Ford owners every day ... and
they are not happy. Their Ford cars and trucks are still spitting
spark plugs, catching fire and locking up the ignition. In response,
Ford stonewalls, federal safety regulators dawdle and dealers -- well,
the dealers, as always, do whatever they can get by with.
While Ford diddles with its finances and holds erudite discussions
about its manufacturing processes, it is alienating huge segments of
its customer base with shoddy products and an astonishingly cavalier
response to consumer complaints. In the last 12 months, we have
received four times more complaints about Ford products than about GM
No only are Ford complaints more frequent than complaints about other
brands, the problems that spark the complaints are major -- ruined
engines, disastrous fires and repeated ignition lock-ups being the
* Buy American? Not Again
Ford's Spit-Out Spark Plugs Hit Mechanics in their Wallets
* Spit Spark Plug Ignites Ford Truck
Ford Mechanic: Engines "Dropping Like Flies"
* 2003 Ford Trucks Now Spitting Spark Plugs
Ford Trucks Spit Spark Plugs
* Petition Asks Feds to Order Ford Recall
Consumers Complain of Spark Plug Blow-Out
* More about Ford ...
Thousands of Ford owners have suffered the ordeal of a spark plug
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