More "import" expansion to meet increasing sales, by building locally. They could have probably bought the Ford Taurus plant for cheap!
From Business Week:
News & Features October 25, 2006, 3:1PM EST text size: TT
> Kia's New Plant
> Kia breaks ground on a new $1 billion plant in Georgia expected to open in
> late 2009 with an annual capacity of 300,000 vehicles
>
> For several hours last Friday, the population of West Point, Georgia swelled
> albeit temporarily by over 500 people who had come for the official
> ceremonial groundbreaking of Kia¹s $1 billion factory.