I just saw a new BUICK ad in my Newsweek Magazine.
Head-on shot... very elegant.
But... the only text read;
"Now with heated windshield washer fluid" ( or something like that )
I was embarrassed !
Not..."More Reliable" ...or"More Power".. or "Better Mileage"
"Roomier?" "Affordable" ???
Nope....just "Hot Windshield Washer"
Is this the best that GM could say about their product ?
WHO is running this store ?
Heated WW Fluid was also played up in the TV commercials back in October
& November for the Lucerne.
Your right, the magazine ad could of said a bit more about the car,
especially seeing its a new model. I'm sure Buick has quite a few print
ads they will be using throughout the year.
Some magazine article I read said the heated WW Fluid will be standard
in all cars within ten years.
At least the ad didn't use a close up of three bikini clad teenagers
with the Buick 100 feet further back & out of focus.
Speaking of Buick ads, back in 59 or 60 I forget which magazine it was,
some representative of the magazine said the rear end styling of the
fullsize Buick looked like a shovel. Which it did at that time.
Buick pulled all their ads from that magazine and did not advertise in
that magazine for a long, long time.
05 Park Avenue, 34,145
91 Bonneville LE 305,891
Perhaps they were worried about being called in for false advertising.
So perhaps that left only heated washer fluid to talk about! ;-)
Seriously, I think Buick is putting out some decent cars these days.
According to JD Power, they make better vehicles than all the Japanese
competitors, save Lexus. Buick is ranked 4th on their long term reliability
survey while Honda/Acura are ranked 9th and 10th.
From CNN.com's article "Fact Check: Are American Cars Really That Bad?"
"Reliability by the numbers:
[According to] J.D. Power's surveys, the story for American luxury brands --
Lincoln, Cadillac and Buick -- is particularly striking.
Of those three brands Lincoln performed best in the 2005 survey, ranking
third of all brands -- behind Lexus, as always, and Porsche -- with a score
of 151. Buick was fourth overall with a score of 163, matching a score that
earned Lexus a top ranking just two years earlier. Cadillac was fifth with
175 problems per 100 vehicles.
Nissan's luxury brand, Infiniti, ranked sixth on the survey while Honda's
luxury brand, Acura, ranked 10th, lower than the American luxury brands.
In fact, Lincoln, Cadillac and Buick all out-scored Toyota's Toyota-branded
and Honda's Honda-branded vehicles in the same 2005 J.D. Powers survey.
GM and Ford's non-luxury brands didn't do quite as well but the Ford brand
and GM's Chevrolet came out above average.
See the table for the details but, as it turns out, a lot of Japanese
brands -- everything from Mazda right down to Isuzu -- came off worse in the
survey than the worst GM brand, Pontiac."
The superiority of current Japanese vehicles is more myth than fact. The
fact is every manufacture is building good long term reliability models
today.. The only real difference among vehicles today is style and price.
wrote in message
I would agree.
I own a a 2002 BUICK Century.
Form, fit, and finish are superb.
It's an excellent road car. and mileage is great.
In fact, I can't think of a negative thing to say about it.
( except maybe the potential intake gasket prob )
Unfortunately, GM hasn't figured out
how to market it to "the Camry crowd"
They've got a "winner" with the Century,
got all the manufacturing, engineering kinks out,
and they've dropped the model.
Same here 2002 Century , only front brake pad and a battery within the last
90000 km or 56000 miles. Great car, I am not shy to put it beside a Camry or
On the other end my Montana 2002 isn't that great, intake gasket done ,
front l/s wheel hub c/out (bad wheel sensor) Thermostat, A.C condensor, all
within 65000 km or 40000 , paint problem at the hood, rear hatch and l/s fr
door. Thanks to the ext.warranty
Gm is like Jekyll and Hyde.capable of the best and the worst
Yeah, it's right up there with the speed-sensitive automatic radio
volume adjustment. I seriously doubt that "gimmicky" devices sell many
cars since GM vehicles have been loaded up more than any other
manufacturer for years with gimmicks and obviously we see that that
isn't bringing in the crowds. Personally I usually find them more of an
annoyance and disable the ones that can be disabled.
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