My uncle once bought a Ford station wagon instead of a Chevrolet because > he
> said the "wheel bearings were bigger." He figured the axle would last a
> lot longer, especially if carried a heavy load occasionally.
>
> So, with that in mind, how about offering just a token more than the
> competition? Like, include CD-ROMs of the shop manual and parts manual.
> You do not even offer the parts manual as an extra cost option today. It
> is not available from Helms, Inc. Give those two items away for a cost of
> about 50 cents per car and you will get customers like my uncle who could
> pull some obscure detail out of the hat and make a buying decision based > on
> something Chevrolet never even thought about.
>
People don't even read their Owner Manual... You can see that by reading these newsgroups!