Riviera. Like its predecessors, it suggests the future.
Ever since the first Riviera stunned the automotive world back in
1963, the name has carried with it a promise of bold, even daring thinking.
Ironically, it was this tradition that challenged us to try to make the new Riviera a statement of what we think is to come. rather than simply a well-turned expression of what is already here.
Best of all we think the new Riviera, with all the advanced thinking that went into it, looks every bit like the trend-setting automobile it is. Yet it still possesses the classic beauty of the first Riviera.
Its that kind of car.
Its that kind of Buick. View the attachments for this post at:
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