Not exactly a flashy name.
Reminds me a bit of the old Citroen 2CV Simple, afffordable, functional, 50 mpg. If they can include reliability, they may have a winner.
I've often said that most local driving ( in the SunBelt ) could be done with a golf cart.
I looked at the Chevy AVEO with the idea of getting a "town car". $13grand+$ to drive it home. If this was GMs idea of an inexpensive car, they priced it to fail !