NEW YORK – The Chevrolet Impala has proudly worn the image of the
leaping African antelope for which it was named as an emblem in some
form since its debut in 1958. With the all-new 2014 Impala, the emblem
evolves to complement the more modern, athletic design of the
10th-generation full-size sedan.
The Impala emblem is an enduring symbol of the nameplate. It is one of
only two vehicles – the Corvette and its crossed-flags emblem is the
other – in the Chevrolet lineup to have a unique symbol in addition to
the brand's signature bowtie.
The design and placement of the emblem has gradually transformed with
each version while maintaining a connection to the previous one.
"For the new Impala, we wanted to evolve the emblem to complement
the new vehicle design without making any radical changes to its
character," said Joann Kallio, lead creative designer for
Chevrolet global badging. "We kept the stylized interpretation of
the animal, and made the impala more muscular. We also added defined
edges, to give the impala a sleek form and make it look like it was
The new Impala emblem has a bright chrome finish to match the bright
chrome of the car's bowties, located in the grille and on the decklid.
Special attention was paid to how the highlights flow across the
leaping Impala badge surface, following the contour of the form of the
impala, enhancing the overall appearance and illusion of movement.
There are two versions of the new emblem, one for each side of the
vehicle so the animal always appears to be running forward. There also
are impala logos stamped in the aluminum sill plates.
Chevrolet will complete the total transformation of its North American
passenger car lineup when the all-new 2014 Impala goes on sales in
early 2013. Chevrolet's redesigned flagship sedan was designed to
offer dramatic styling, a more refined interior, easy-to-use
technology and engaging driving dynamics.
Impala Emblem Milestones
From 1958 and 1961, the leaping impala was located on the rear quarter
panel and had no circle or oval surrounding it.
From 1962 and 1967, it was located on the front or rear quarter panel
with a circle surrounding it.
From 1968 and 1985, there were no exterior emblems. Only variations of
the Impala script were used. The emblem was reserved for the interior,
usually on the dashboard and horn button although it was not used for
every model year.
The 1994-1996 Impala SS had the emblem with an oval located on sail
Since 2002, Impalas have featured the emblem with an oval located on
the sail pane
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