Another sign of GM's desperation

MPG · 2007-05-25T21:21:29+00:00

you want to test drive a Toyota Camry or Honda Accord, starting next month you'll be able to do it at a Saturn dealership. General Motors is asking Saturn dealers to have one or more of the competing models in the showroom so customers can look at it, sit in it and drive it.Of course, Saturn dealers can't sell you an Accord or Camry. But they hope that, when you see a Toyota or Honda sedan next to the Saturn Aura, you'll decide to buy the Aura...Later this year, Chevrolet dealers will be doing the same thing as they introduce customers to the redesigned Chevrolet Malibu, which shares its engineering platform with the Aura.In focus group research, GM has shown potential customers new GM models next to competing vehicles with all brand identifications removed and, said LaNeve, customers have reacted well to the GM products...According to industry newspaper Automotive News, sales for the Saturn Aura which was voted Car of the Year by automotive journalists in January, 2007, have been disappointing for GM.Part of the reason GM is willing to take this step, said LaNeve, is because the company has little to lose. Midsized sedan shoppers often don't even consider GM products, he said, instead going straight to Honda and Toyota dealers.The Toyota Camry and Honda Accord are now the two best-selling cars in America."Over the course of a few years that became the default choice," said LaNeve.GM has sold about 48,400 of the current version of the Malibu so far this year. Meanwhile, Toyota has sold 145,000 Camrys...

May 25, 2007 89 Replies

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simon 19 years ago

Are you kidding, of course a Corolla is worth 30% more than a Sonata. You're comparing perfection with crap.

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Double Tap 19 years ago

And when you look in the mirror the anal sphincter you see says what to you?

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simon 19 years ago

It says there's still a heap of s*it there.

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Coffee Lover 19 years ago

The question doesn't apply to me. Who were you speaking to?

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Coffee Lover 19 years ago

29F Degrees hu? Ok, yeah you have the big brain.

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Coffee Lover 19 years ago

That's true, maybe even put some GM dealerships next to a K-Mart or Target too.

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80 Knight 19 years ago

The question does apply to you, hence the reason I hit the "Reply to Sender" button.

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Gordon McGrew 19 years ago

You actually hit "Reply to Group" but if you did reply to snipped-for-privacy@Never.ok , then I think we know who has less IQ (sic).

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highkm 19 years ago

This must be an inside job. Watch the Toyota and Honda car sales increase even more.

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Wickeddoll 19 years ago

Hmmm, I dunno. It's such a brass balls move, it may impress someone into going with the GM.

Natalie

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