Hyundai in the news

remember when having a radio (any radio) in a vehicle was a big deal. What I really want is a radio that does the same thing that TiVo does for my television viewing!

XM already does this. See

This is just the first release, however. Before the year is up you can expect to see more of this kind of functionality.

XM's monthly churn rate is 1.2%.

And what percentage of new cars are sold with XM? That 60% could actually be a relatively small number of people. Let's see how many of them are still subscribers after a year or two.

Dream on. I'll bet that it won't even be half of that.

GM is factory equipping between 20 and 30% of its cars with XM, increasing quarterly. Honda is doing 400,000 units this year.

We have several years history on this. One quarter the churn rate hit

1.6%; but other than that one quarter, XM's churn has consistently been 1.2-1.4%. I don't know what could be clearer.

Well, I'd definitely take that bet. You have no basis whatsoever for your remark; meanwhile, there are a ton of statistics to support my assertion. 50% will be in the ballpark. 40%? 60%? Could be. But

50% won't be far off.

Interesting. I'm sure we'll actually see some of these features become useful as opposed to being minimally functional. (Actually, the SkyFi2 is closer to what I want... at least the seed is there.)

So, at a 60% subscription rate, that means only 12-18% of people that buy their vehicles actually become XM subscribers at all, let alone stay with it.

Right now, the technology is new and chic. That will change once the early adopters have had their fling with it. The turnover rate will increase, it's just a matter of time.

Considering GM's numbers don't come anywhere near that, I'll stand by my previous statement.

by my previous statement.

WTF are you talking about?

60% of XM equipped GM cars become XM subscribers. I thought I had said that already.

There is no end to this argument. Let's just agree to disagree and see where we are a couple years down the road.

Apparently you are mathematically challenged. If only 20-30% of GM cars are purchased with XM (presumably because only that number want it) and only 60% of those become subscribers, then only 12-18% of GM buyers become XM subscribers. The fact that Hyundai is giving XM away does not mean that their overall subscription rate will be any higher.

are purchased with XM (presumably because only that number want it) and only 60% of those become subscribers, then only 12-18% of GM buyers become XM subscribers. The fact that Hyundai is giving XM away does not mean that their overall subscription rate will be any higher.

If you can't see how screwed up your logic is on this, I don't think I can help you. Totally convoluted reasoning.

The "take rate" (60%) is based on the number of units in which XM is factory installed. NOT the number of vehicles manufacturered. One could reasonably argue that the take rate will decline somewhat, maybe to 50%. But your assertion is absurd.

YOU are calling someone else "mathematically challenged"??? LMAO.

You totally miss the point. I think you'll just need to wait and see for yourself.

Expect an Hyundai take rate in the 50-60% range.

I have worked in the computer industry since the 1970s and *am* a luddite. (I drive an AMC Hornet with a factpry AM radio and an underdash 8-track player. I peek in on this newsgroup periodically as the wife has a Sonata.)

As far as XM radio goes, not only would I not be willing to pay a monthly fee for radio, the whole idea of listening to radio programs from outer space coming from some kind of sputnik does not sit well with me. I remember when people who claimed they were doing this would be locked away in rubber rooms.

well my 2 cents ... ill pay for a head unit but will prolly never pay for radio unless the FCC dont bother with censorship due to "foul" language ... and even then i would find myself listening to cd's the majority of the time finding new music to listen too through friends (like xm has a real punk station)

also now lots of head untits you can purchase support .wma audio files which puts about 400 normal sized songs onto one cd ( about 1500 songs and thats if im remembering the numbers correctly )

so i would rather see .mp3 and .wma capabilities than xm on a vehicle

Lame

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>>NBC News this morning stated that Hyundai will have Standard XM radio>>in auto in 2006. But we still have to pay $12 a month for satelitte>>radio?