Well, if Hyundai's boss died and appointed you head of the corporation, what
would YOU do Matt?
Would you offer the worst warranty in the business to prove your cars don't
need it? I bet THAT would bring customers in droves. :)
Interesting that you say that. Everyone I have told about the Hyundai
warranty looks at it as a statement of quality from Hyundai. Perhaps
they recall that the Rolls Royce warranty was something like the life
of the owner. Perhaps it is a question of knowing the offerer. If
Ford or GM matched Hyundai tomorrow they would be looked upon with
suspicion, if Honda did it would be a recognition of their quality.
I think you raise a good point in suggesting that maybe it depends on
who is issuing the warranty and what their reputation was before that
point. I'm biased against Fords because of some bad experiences, so
even with their new-and-improved warranties and pricing, they're not
really on my radar because of that. Perhaps with better pricing and an
even better warranty... nah.
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