Looks like the two best selling Lexus models are still modified Camrys. That's understandable. GS is a zombie and essentially nobody wants the LS.
"When it comes to Lexus, the issue is pretty clear: The luxury brand is far too dependent on just two of its nine models. The ES330/350 sedan and RX350 line account for two-thirds of sales. The GS sedan lineup—rear-wheel-drive sedans meant to take on German brands—haven't caught on, selling just 3,500 cars this year. "Lexus needs to find a way to get more consideration and higher sales volume for some of these other models, which haven't seemed to hit the mark like the other two," says Jim Hall of 2953 Analytics, a Birmingham (Mich.) design and marketing consultancy.
Inaba sees two problems he needs to tackle: First, he says, Toyota has been making too many decisions about new models and designs in Japan. "We are becoming more regionally focused now and pushing decisions down to the places where the vehicles will be sold," he said. To that end, several "global" job titles have been eliminated. Second, he believes Toyota's vehicle designs must be jazzed up. "It's been a fair criticism that our designs do not have enough excitement," he said.
The GS, notes consultant Hall, has been a very good sedan, but it takes on neither the BMW 3 Series nor the Mercedes E Class in size, performance, or price. "It's in the middle and that can be a tough place to be," Hall says. "That car needs to take on one or the other in sales volume for Lexus to grow." Unit sales this year for five of Lexus' nine product lines will total less than 10,000 each."