Students unveil completed Deep Orange 3 vehicle
TRAVERSE CITY, Mich. - It has innovative engineering inside and out,
and it's all the work of students.
A next-generation Mazda concept vehicle, conceived and engineered by
Clemson University automotive engineering students at the Clemson
University International Center for Automotive Research (CU-ICAR), was
shown here Monday for the first time in its finished form.
The Deep Orange 3 with body panels designed by student Frederick
Naaman at the Art Center College of Design in Pasadena, Calf., was
unveiled at the Center for Automotive Research Management Briefing
Derek Jenkins, design director for Mazda North American Operations,
said that to be part of a college program of this caliber that focuses
not just on one aspect of a vehicle, but the vehicle as a whole, is an
automaker's dream come true.
"These students have provided fresh and inventive ideas from
sketch pad to sheet metal, and the final product truly speaks to that
open dialogue and collaboration between the Art Center College of
Design and Clemson University," Jenkins said.
The Deep Orange 3 prototype chassis vehicle was unveiled during the
2012 Specialty Equipment Market Association (SEMA) show in Las Vegas.
The vehicle was displayed minus the body panels.
Paul Venhovens, BMW Endowed Chair in Systems Integration at CU-ICAR,
who leads the Deep Orange program, said the students had free rein to
push the boundaries of conventional design and engineering.
Deep Orange 3 features a unique hybrid powertrain that automatically
chooses front-, rear- or all-wheel drive; a load-bearing structure
based on innovative sheet-folding technology patented by Industrial
Origami; and groundbreaking 3+3 seating configuration in sports car
"We know the future of the automotive industry will require ever
more flexible, more cost-effective and more innovative approaches to
manufacturing," Venhovens said. "Our manufacturing approach
on this project was exemplary of this kind of change."
Students in Clemson's graduate automotive engineering program are
required to create and manufacture a new vehicle prototype. The
vehicle's concept and design are developed in partnership with
students from the transportation design department at the Art Center
focusing holistically on the vehicle and the end-user.
"Deep Orange offers companies an exclusive opportunity to
showcase advanced-vehicle technologies," said Stewart Reed,
chairman of transportation design for the Art Center College of
Design. "For designers and engineers alike, it's a rich
experience of working directly with industry leaders to develop
"Today is extremely exciting," Reed said. "The result
is a physical, drivable vehicle, and nothing could be more exciting
for our students."
The program provides students with experience in vehicle design,
development, prototyping and production planning. Each year, a
prototype vehicle is developed with a new market focus and technical
The project showcases advanced vehicle technologies and provides
students an opportunity to work directly with automotive industry
partners to innovate and develop ideas.
The CU-ICAR booth is located in the governors pre-function area, just
outside the main conference hall, and will be displayed throughout the
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