MAZDA BOLSTERS DESIGN SQUAD WITH CREATIVE DIRECTOR
- Kevin Rice rejoins company after 13 years with BMW
- Design talent's primary focus to build on the success of Mazda's
Leverkusen, 28 October 2013. Mazda has strengthened its European
design team with the addition of Kevin Rice as creative director.
Effective 1 October, the 49-year-old will lead the European creative
design process and will focus his attention on further developing the
company's award-winning "KODO ? Soul of Motion" design
The move marks Rice's return to Mazda's European R&D Centre in
Oberursel, Germany. As senior designer from 1995 to 2000, he
contributed to many proposals for future Mazda's including the RX-8
and lead the development of the 'Neospace' show car, exhibited at the
1999 Frankfurt Motor Show. Rice subsequently spent 13 years at BMW,
where he was responsible for the exterior development of many models
including the new 3 and 4 series. He now brings this valuable premium
experience to the unconventional Japanese brand.
Rice, a British national, studied Transportation Design at Coventry
University and prior to joining Mazda in 1995, honed his skills at
Italdesign in Italy and Opel in Germany.
"We're really excited to have Kevin back. He's no stranger to
Mazda, and his experience at BMW adds an extra dimension that will
transfer very well to our European design activities," says Peter
Birtwhistle, Chief Designer at Mazda Research Europe. "He's
certainly the kind of talent we need to lead Mazda successfully into
"I'm delighted to be here as part of a family guided by a
convention-defying approach to designing and building cars that people
crave to own," remarked Rice. "I've made it my personal
challenge to reinforce the competitive edge of our KODO-inspired
models and build upon the Mazda brand's positive momentum."
- posted 6 years ago