Mercedes-Benz Re-Launches High-Mileage Award and Introduces 'Birth
Certificate' For All Models
Tuesday May 10, 12:02 pm ET
MONTVALE, N.J., May 10 /PRNewswire/
-- The Mercedes-Benz Classic
Center, the first of its kind to be established by an auto manufacturer
in the U.S., has re-launched the brand's popular High Mileage Award to
recognize Mercedes owners' brand loyalty and their cars' durability.
Mercedes-Benz cars have been known to routinely travel hundred of
thousands of miles, with more than a few eclipsing the one-million-mile
The High Mileage Award is available free to Mercedes owners who have
traveled at least 155,000 miles (250,000 kms), and nearly 3,000 owners
have downloaded the award application since it became available from
the http://www.mbusa.com/classic web site on March 1. After completing
the application, the owner must take the car to a Mercedes-Benz
authorized dealer for odometer verification.
Mercedes-Benz first introduced the High Mileage Award in the 1960's,
and owners proudly attached the Star and Laurel radiator grill badges
that signified the milestone they had achieved. For the award
re-launch, the badge has been redesigned and recognizes cars that
achieve the 250,000, 500,000, 750,000, 1,000,000-kilometer and
one-million-mile marks. In addition to a badge for the car's grill, the
owner also receives a presentation folio with a High Mileage Award
The current Mercedes-Benz High Mileage champ is Gregorios Sachinidis, a
Greek taxi driver who holds the known record of more than 2.8 million
miles in his 1976 Mercedes-Benz 240D. The latest Mercedes to be
recognized for surpassing the one-million-mile mark is a 1970 280SE
acquired for the Mercedes-Benz Museum Collection from its original
owners, George and Luzstella Koschel of Orange County, Calif. The
Koschels had bought the car new and drove it for 1,019,000 miles.
"Mercedes-Benz is pleased to honor the owners and their cars that have
achieved high mileage," said Christian Treiber, General Manager,
Aftersales Marketing. "The High Mileage Award demonstrates customers'
brand loyalty and pride of ownership, as well as Mercedes-Benz
engineering. The award badge is a powerful visible reminder that
Mercedes cars are built unlike any other."
"Birth Certificate" Available for Mercedes-Benz Cars, New and Old
Also new from the Mercedes-Benz Classic Center, Mercedes owners can now
purchase the Classic Certificate, the document that verifies a car's
build date and original factory specifications. Available for new or
vintage Mercedes models for $100, this "birth certificate" comes
professionally bound in a black case, and makes an excellent
pride-of-ownership display that is suitable for framing.
The DaimlerChrysler Archives make it possible to establish the original
specifications of almost every vehicle built under the Mercedes and
Mercedes- Benz brands. Some factory records date back to 1890, and the
scope of archived data ranges from internal order number to bodywork
and engine codes, to the place of delivery. Ordering the Classic
Certificate records the owner's name in the Mercedes-Benz Corporate
Archives, thus integrating the owner with the car's history.
About Mercedes-Benz Classic Center
Currently operating from the Mercedes-Benz USA corporate headquarters
in Montvale, N.J., the Classic Center provides spare parts information
for vintage Mercedes-Benz vehicles to callers to its toll-free number
1-866-MB CLASSIC (1-866-622-5277). Scheduled to open this summer, the
Mercedes-Benz Classic Center USA in Irvine, Calif. will be the perfect
place for Mercedes- Benz owners, collectors and enthusiasts to connect
with the legendary brand.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, N.J., is
responsible for the sales, marketing and service of all Mercedes-Benz
and Maybach products in the United States. In 2004, MBUSA sold 221,610
new vehicles, setting the highest sales volume ever in its history and
achieving ten consecutive years of sales growth. More information on
MBUSA and its products can be found on the Internet at
http://www.mbusa.com and http://www.maybachusa.com .