Building Autos With the Same DNA

Feb 22, 2005 0 Replies

The NY Times did a pretty good article on Saab's new strategy...but hey, at least with the 9-7x they have center console ignition. Best quote is "The TrailBlazer and Envoy are not hugely different except in interior and exterior character, and that seems to be enough," he said.



"It's when you get to doing an iconic brand like Saab that you'd better make sure it looks and feels radically different," Mr. Lutz added. "It's got to be slick, silky, quiet, high performance and have phenomenally good ride and handling."


If the link doesn't work, it's on the front of the webpage....

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