Subaru's parent company changes its name to Subaru Corporation

It is true since last years summer when the first announced it, and as the japanese corporate year starts at 2Q of the calender year this is a common date for such things.

YMMV, but to my experience japanese corporation don´t do april fools as they are to ... traditional :)

Your Name wrote: ^^^^^^^^^___ Yeah, that's unique, uh huh.

Try visiting the Fuji Heavy Industries site

Where do you end up? At that's where. Do you see FHI prominently displayed on that new web page? Nope. For comparison, here is their page as March 31, 2017 (the day before the celebration by the inane of April/All Fools' Day): If you're enamored with the inane crowd celebrating April Fool's Day as an excuse to behave like children then go read:

That was mentioned back in May 2016; however, their 100th anniversary was THIS year. Who knows why a company thinks they need to wait until an anniversary year to make financial and identity changes.

If still paranoid that someone is playing a joke on you, go read:

Section titled "Changing Our Company Name in April 2017". From their 2016 annual report.

So what are you doing in this newsgroup is you think Subaru aka FHI are ran by a bunch of morons? Sorry, bud, but they don't give a gnat's fart about YOUR traditions. I don't recall Japan ever getting invaded and overtook by Romans that celebrated Hilaria.

However, I'm sure the Americans brought over their inherited traditions and infected the Japanese in the reconstruction after WWII. However, I doubt they relish the inane ritual as you do, especially for the old farts. FHI started back in 1917, before WWII, so they had not yet been infected with Roman pagan rites transfered via Westerners when they first started with their company.

You are inable to grasp differences in cultures. To you, everyone must be like you. You're a prime example of the stereotype that proclaims "If they don't speak English then they ought to." In fact, not everyone bases their tax year or financial returns from Jan 1 to Dec 31. That's your personal situation, not what companies do. You start your fiscal calendar at the start of the 1st quarter of the year. Others start theirs the onset of other quarters of the year. So how does a company start their fiscal year at the start of the 2nd quarter without it occuring on April 1 - which has significance to you but not everyone else?

Oh, and as I implicated, only morons care about April Fools' Day, the same morons that need an excuse to insult, assault, or otherwise prank someone. The only people I see celebrating or caring about April Fools' Day are morons. Just how is that day different than any other day? Did the tides get any higher? Did the moon slow its revolution or the Earth change its rate of rotation? There is nothing special about that day by itself except to morons. If you want to prank someone, why does it have to be on only one special day in the year? Be an asshole whenever you want but get ready for consequences. I don't excuse pranks regardless of what day of the year it occurs.