Subaru to focus heavily on the USA for future products

From AN

Subaru plans to roll out three new vehicles over the next three years: the BRZ coupe developed jointly with Toyota, a hybrid and a compact crossover.

Subaru executives say vehicles are being developed for the U.S. market rather than for Japan because the company can make a bigger profit in the United States.

Takeshi Tachimori, CEO of Subaru of America, said models previously targeted for Japan weren't big enough or properly equipped to compete in the United States.

So in recent years, Subaru has redesigned the Forester, Legacy and Outback for the United States. The current models are larger and roomier than their predecessors and filled with features U.S. buyers demand, such as iPod and Bluetooth connections.

The 2012 Impreza that goes on sale in November is the last of Subaru's four core U.S. models to be redesigned for this market.

BRZ: The lightweight two-door developed with Toyota will go on sale next spring. The rear-drive 2+2 coupe, about the size of the Mazda MX-5 Miata, will use Subaru's 2.0-liter, horizontally-opposed four-cylinder boxer engine. The BRZ will be positioned between the Legacy and the Impreza and will be the only Subaru sold in the United States without all-wheel drive.

Forester: The crossover will be freshened in the 2013 model year.

Impreza: The redesigned 2012 compact's launch has been pushed back two months until November because of production delays after the March earthquake and tsunami in Japan. The redesigned sedan and five-door hatchback get two more inches of back-seat legroom than their predecessors. But overall exterior dimensions are unchanged.

A 148-hp 2.0-liter four-cylinder boxer engine replaces the 170-hp

2.5-liter four-cylinder boxer engine. The Impreza will be available with iPod and Bluetooth connectivity, high-definition radio and navigation.

There are reports that a hybrid will be offered, with the hybrid technology coming from Toyota.

Subaru has priced the 2012 Impreza nearly the same as the outgoing Impreza. The base sticker price is $18,245, including destination, for the four-door model.

WRX/STI: Redesigned versions of the high-performance models are expected in the 2014 model year. According to reports, the redesigned WRX and STI get new sheet metal, sportier styling and will be positioned as high-performance coupes rather than Impreza derivatives. They also will get a new turbo or supercharged engine with nearly 300 hp for the highest trim model.

Outback/Legacy: The U.S.-built Legacy sedan and Outback wagon are only a year old. No changes are expected until the 2014 model year.

Small crossover: A small crossover the size of the Impreza will come to the United States in the 2013 or 2014 model year. A concept version, the XV, was shown at the Shanghai auto show in April. It would compete with the Honda CR-V and Toyota RAV4. Subaru has not decided on a name for the production vehicle.

Tribeca: Subaru officials say they have not decided whether to stick with the seven-seat Tribeca but because of slow sales no second-generation model is in development.

Hybrid: A compact plug-in hybrid will go on sale in 2013 using Toyota technology.

Reply to
JLA
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Somehow I find it doubtful that in the land of overcomplicated smartphones bluetooth and ipod connectivity are not required by the jap populace. You can skip the driver's seat integrated bidet for US market though.

and japs do not? Sharp smartphones are somehow more ubiquitous that iphone?

Er, MX-5 does not have the rear seats. The only way brz could be "about the same" if there is 5" worth of trunk space behind the rear parody on the seats.

That would be (very) refreshing. Make sure to ship the car with something better (suitable for winter) that crapstone RE-92 as there is a large segment of the populace in the US insisting on using allseasons year round. lots of brzs found in the ditches due to these retards would not be a good advertisement of the marque.

One option might be to just ship the car with performance winter tires such as wintersport M3 (even in sunbelt) and let the people who have any brains left take care of buying the set of summer rubber. I think this would be crucial.

I think perf winter tires en masse would take care of the most of the idiots. The rest would buy studless ice and snow (minnesota) and uhps of all ilks (texas)

Ship with low profile perf summer tires to reviewers for all I care.

I think most people would appreciate if 5x100 bolt pattern would be retained and most of the suspension bits would be interchangeable with the impreza or legacy.

And this is needed because there is some sort of a problem with the fartster? For all I care subaru could have just dropped outback "sport" altogether leaving forrester to fend for itself. The idea of a taller roof is growing on me.

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AD

They seem to have well lost their way in the UK and Europe with both pricing structure and model line up totally off the wall.

Priced as a premium brand (especially the diesel versions) but the interiors are pretty "low rent" compared to the European competition.

Then there is the reputation for outrageous parts prices and too few dealers who are changed too often

The total UK units sales for June were 91 I believe.

My last two cars have been Subaru Foresters, the next one will not be unless Subaru and their UK importer get their Sh_t together, and from the crashed sales figures many other people feel the same way I guess.

Reply to
Illuminated

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