It could be because you put the shoes on backwards. If you noticed one shoe is bigger than the other. The bigger shoe does most of the braking when going forward due to the self energizing design. If you reverse the primary and secondary shoes then the brakes self energize feature works better in reverse and not going forward. If the brakes are not adjusted properly the pedal will be spongy and braking effectiveness will be reduced. They should self-adjust by going in reverse and braking if everything was properly installed.
There should be a slot for adjusting. The slot is either in the drum or the backing plate. I think it is on the backing plate on your vehicle, which means you adjust from under the vehicle - so make sure the vehicle is safely supported and the tires are a little off the floor. A screwdriver of the right size will work.