Somebody else already cited the wikipedia article. That article looked like it lists several studies. If you were interested you would have already read the literature. It's not a big secret.
It takes energy to produce hydrogen. You only need to convert something like a quart of water for every 1000 miles. If you use exhaust heat as the energy source like the NASA experiment then that energy is free, but that technology is expensive. Even if you use electrolysis the energy required to produce the hydrogen can be less than the energy saved in increased performance. But that depends on making the right modifications to engine design and that isn't cheap either. The problem isn't that it can't be done. The problem is with current technology the initial capital investment doesn't make the return in energy savings worthwhile. However, that is likely to change when the technology gets cheaper or the cost of gasoline goes higher (or both).
Any one today who is trying to sell you something for $400 that they promise will give you 50% better mileage is just going to take your money and run. But that doesn't mean it isn't feasible.
-jim
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