Neil discussed some of the logic that has kept VW from establishing a good reputation and a firm place in the market in the USA.
This has been a pet peeve of mine for a long time. VW operates with some of the arrogance, and lack of interest in the customer, that has made GM a laughing (or crying, as the case may be) stock.
VW has the engineers, the ability to do something good..So where is the beef?
But they seem to fall short. Their cars may well contain old and outdated technology, used to make them on the cheap.
And when the thing starts falling apart, there have been complaints that the dealerships all but thumb their noses at you when you come in for help.
I have, in the past, heard people complain that when the dealer wouldnt help, VW corporate may have backed the dealership, and refused to help either.
I hope Mr. Neil's article makes VW think a little bit about their customers. I know that business is a lot more fun if you dont have those nasty customers to worry about, but sometimes you have to look at the bigger picture.
If this is what German technology, German quality, and German product support will be in the future, some of these guys better start looking for work in a bierhall.