They are both the same and just designed to sucker a couple extra bucks out of you for the 'cool' factor, like the usual snake oil product.
Mike
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Both are an attempt to get the spark to fire just a little easier. Sharp points ionize the surrounding air more quickly and it will conduct sooner and more reliably, with a more concentrated spark that is supposedly hotter. It's why platinum plug electrodes are so thin. And it's why lightning rods are pointed. The V-groove leaves more sharp edges to do the job than a square-cut elecrode.
With modern ignition systems it is very unusual to have ignition-based misfires if the ignition system is working. In the past, this was not always true. Also, heat range was critical- too far one way and plugs would foul, to far the other and the plug would burn.
Now, plug life is astounding, ignition systems are very good compared to old Kettering system, and it is VERY hard to discriminate one plug from another. So it is very hard to sell a specialty plug other than by making rediculous claims for it. :-)
My observation along with that of one of our Toyota area tech specialists is that standard NGK plugs wear their electrode faster that standard ND plugs (these "standard" plugs employ the groove designs that you refer to). Many Toyota vehicles produced in Japan come with both brands of plugs installed, one brand in each bank. On the old systems with distributor/plug wires *and* on the newer systems with COP for each cylinder this observation holds true (from visual inspection at plug replacement time).
It would be unfair to compare them on waste spark systems, hence the above caveat.
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