Toyoda credits Americans for success
Harry Stoffer Automotive News September 12, 2007 - 3:56 pm EST
WASHINGTON -- The honorary chairman of Toyota Motor Corp. gave credit today to an array of Americans for contributing to the company's success.
Shoichiro Toyoda spoke here at the Woodrow Wilson International Center for Scholars. His remarks commemorated the 50 years that Toyota has done business in the United States.
Toyoda, 82, is the son of Toyota's founder and was its chairman until 1999. He previously was president of the company and its U.S. operations.
Toyoda noted that the company built just 14,000 vehicles a year when he went to work for it in 1952. Last year, Toyota produced more than 9 million cars and trucks worldwide.
Among the Americans to whom he gave credit for Toyota's success:
W.E. Deming, a pioneering author on quality in manufacturing.
Jim Moran, a former Ford dealer who became a top Toyota distributor and encouraged the company to launch a luxury division, now called Lexus. Moran died in April.
James Hodgson and William Usery, former secretaries of the U.S. Department of Labor who helped Toyota grasp U.S. labor-management relations.
Sean Traynor, CEO of GST AutoLeather, who helped Toyota develop its highly regarded relationships with suppliers.
Toyoda recalled that Toyota's first import to the United States, the Toyopet Crown, was a flop. "We owe a great deal of thanks to America for our sense of the importance of quality," he said.
The Wilson Center, named for the 28th president, promotes scholarship in public affairs. Center President Lee Hamilton, a former congressman from Indiana, introduced Toyoda as "one of the true visionaries of the business world in the last century."
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