Impala VERSUS Camry

Built_Well · 2006-02-26T22:28:22+00:00

From the Automotive News ("General Motors plans to go on the offensive against Toyota with aggressive Chevrolet advertising." "GM will try to blunt the Toyota Camry launch in the spring. GM will run head-to-head comparisons between the Chevrolet Impala and the 2007 Camry in March, dealers said." It's a risky move to bring up a competitor in advertising, analysts say. But in this case it's necessary."When you're shooting at the top guy in the market, you basically have nothing to lose by trying to persuade your own owners, and perhaps other domestic owners, that there is no reason to defect to Camry," said Doug Scott, industry analyst with GFK Automotive in Southfield, Mich."Given Toyota's loyalty rate, it's very unlikely you will be persuading Camry owners or Toyota owners in general to defect the other way."Scott noted two challenges GM faces in squaring off against the Camry.The first would be if the new Camry turns out to be an improvement over the current model.The second is that the already popular Camry gets a hybrid version.Last year, Chevrolet sold 246,481 units of the Impala in the United States, compared with Toyota, which sold 431,703 units of the Camry.Scott said of the advertising: "I would recommend it on the part of Chevy, but in my view it's more of a defensive measure than an offensive measure." It will be interesting to see the tv ads. Info on the new '07 Camry:

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Learning Richard 20 years ago

No. GM is beyond mature. They're going to die in their current form because they're still supporting a 1950's economic model. They'll re-emerge most likely as a credit company which piggybacks on other foreign automakers.

HTH.

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W.T. MC GLYNN 20 years ago

Sounds like a UAW GM employee.

GM & Ford are on a collision course to a "Chapter 7".

It's time for the "Fat Lady" to sing. =AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC= =AC=AC=AC=AC=AC=AC

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W.T. MC GLYNN 20 years ago

They already are a credit company. =B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0= =B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0=B0 To contact Ditech.com directly GMAC Mortgage Corp.

3200 Park Center DriveSuite 150 Costa Mesa, CA 92626

Ditech.com Overview:

Ditech.com was founded back in 1995 and is a part of the GMAC Mortgage Corporation. They are headquartered in Costa Mesa, California, which is within Orange County. In 2002, they funded close to 20 billion dollars in loans. They offer their consumers 24 hours a day, 7 days a week access to fulfilling their financial needs.

They are well known for the clever advertising campaigns which can be heard on the radio and seen on television. Those advertisements are extremely funny and clever and do a great job of branding their company. There are not many mortgage companies we have reviewed with such great advertising and they should be commended on that. =AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC=AC= =AC=AC=AC=AC=AC=AC

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Impala VERSUS Camry

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