Cadillac CHANGES Ad Agency YET AGAIN

From LL
***** Cadillac has announced yet another major change for the brand’s advertising efforts, switching after only five months from Bertle Bogle Hegarty to Fallon Worldwide, out of Minneapolis, Minnesota.
The move comes with consequences not only for Bertle Bogle Hegarty, but also for Chrysler. Until now, Fallon had represented GM’s cross-town rival, Chrysler, according to AdWeek. Fallon opted to go with Cadillac over Chrysler, likely due to the expected increase in spending of approximately $100 million per year, based on last year’s advertising budgets.
Although representatives from Chrysler and Fallon failed to directly answer questions regarding the split, the CEO of BBH announced the split in a statement this morning, “We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we’re pleased to have been a part of helping turn Cadillac sales around over the last several months,” said Greg Andersen.
One possible reason for the split with BBH is the addition of marketing chief Joel Ewanick to GM’s ranks, after leaving Hyundai. A source familiar with Ewanick’s thoughts on the subject said, “To one had any more patience; BBH was just too slow to change.”
*****
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