Chrysler to roll out turnaround plan by February

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Chrysler to roll out turnaround plan by February

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DETROIT (Reuters) -- DaimlerChrysler AG's Chrysler Group should have a restructuring plan ready by February as it aims to recover from a loss expected to be near $1.3 billion for 2006, the automaker said Thursday.

Chrysler also said it has set a target of doubling its sales outside North America over the next five years to roughly 400,000 units, as it targets growth overseas and readies a turnaround plan for North America, where sales have fallen.

"That's the overall plan that we will take to the marketplace. It will probably be by the end of the second month of the year," Chrysler Group Chief Executive Tom LaSorda told reporters on a conference call.

A bad year for the auto CEO He added: "It will outline what we need to do on a wide scope of business, and I'm not providing any details until that day."

LaSorda also said Chrysler would remain open to product-focused alliances like the one it has clinched with China's Chery Automobile Co. to produce a new small car for export to Europe and the United States.

"The opportunities outside the U.S. are becoming more and more important," LaSorda said.

Chrysler announced a partnership with Taiwan's China Motor Corp. to export cargo vans to Mexico.

Under the deal, China Motor, which now makes a Chrysler-branded minivan for sale in Taiwan, would produce a Dodge-branded cargo van at its assembly plant in Yangmei, Taiwan, for the Mexican market, Chrysler said.

Chrysler said it would also license China Motor and Fujian Motor Group of Fuzhou, China to make a minivan for the Chinese market.

"There are ways to capture growth in different ways rather than putting a lot of your own capital out there," LaSorda said. "So we'll look at those kinds of opportunities."

Chrysler's U.S. sales slipped 7 percent in 2006, although sales outside the United States were up almost 7 percent. On a global basis, vehicle sales fell 4.5 percent.

In the U.S. market, DaimlerChrysler, which includes the parent company's Mercedes brand, slipped to become the No. 4 player, behind Toyota Motor Corp. (up $2.35 to $137.65, Charts), which saw its own sales rise 13 percent.

Like other automakers, Chrysler is expected to face a flat to weaker market for vehicles sales in the United States this year, and LaSorda said the company would increasingly look for growth outside North America.

The company has previously said that its restructuring plan would look to cut $1,000 from the cost of each vehicle produced. Analysts have expected it to consider shutting a plant and asking the United Auto Workers for concessions on health care costs.

Chrysler has said it expects to report a 2006 loss of some $1.3 billion. Inventories of unsold trucks and sport utility vehicles have piled up and strained relations with U.S. dealers.

Chrysler is moving toward offering smaller vehicles to lessen its reliance on SUVs, trucks and minivans and target a segment of the market expected to be boosted by the consumer concern over high fuel prices.

The new small car that Chery is to build for Chrysler would allow the automaker to compete for very young buyers and those for whom a cut-rate price is the most important consideration, Chrysler said in a statement.

Chrysler also said it would launch production of its Sebring sedan in China for sale in that market later this year.

The production would be at the same plant run in a joint venture between DaimlerChrysler and Beijing Automotive Industry Holding Co. that currently builds the Chrysler 300C and Mercedes-Benz E-Class sedans for sale in China.

Four-cylinder engines for the Sebrings Chrysler will sell in China would be manufactured at Chrysler's "global engine" plant in Michigan. That plant is a joint venture with Mitsubishi Motors Corp. and Hyundai Motor Corp.

-- The brave might not live forever but the timid do not live at all

Reply to
Jim Higgins
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This is only true to a point. While the cost may drive the selling price a company also must stay competitive. If Chrysler sets the 300 price at 32k and you can get a similarly equipped Ford for 28k then Chrysler is going to loose sales to Ford.

A '59 Cadillac in #1 condition is valued at around 30k today according to old car price guide. A convertible version would be value at around 55k. Let me know next time you plan to pay someone to haul one away for you... I'll be glad to come take it off your hands.

Steve B.

Reply to
Steve B.

Not the Jag. Ford would love to sell Jag, but no one wants it. Jag loses Ford about $250m per year, which a shame because the Ford Jag is a much improved car.

Reply to
who

Indeed! Ford spent a vast fortune sorting out the mess that was Jaguar (and its manufacturing plant).

DAS

For direct contact replace nospam with schmetterling

Reply to
Dori A Schmetterling

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