The FIAT Brand to Debut "Body Paint" Print Ad in ESPN The
Magazine's Annual Body Issue
One-of-a-Kind Print Ad Incorporates More Than a Dozen
Artists/Performers/Models to Recreate Image of Fiat 500 Abarth Cabrio
July 10, 2013 , Auburn Hills, Mich. - FIAT Brand North America unveils
a one-of-a-kind print ad this week when it debuts "Body
Paint" in this year's annual ESPN The Magazine's Body Issue. The
visually stunning print ad features more than a dozen female artists,
models and contortionists to recreate the image of a Fiat 500 Abarth
Cabrio. The annual edition of ESPN The Magazine's Body Issue (07/22)
will be on newsstands starting Wed., July 10.
"'Body Paint' allowed us to take part in a unique collaboration
with a multinational sports company that connects the FIAT brand with
sports and car enthusiasts across the globe," said Olivier
Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group
Automobiles Head of Fiat Brand.
"Our ideal execution is when a client creates an ad that works so
well within the context of our environment," said Eric Johnson,
ESPN executive vice president, multimedia sales. "Not only is
this a creative win, it thematically ties in perfectly with ESPN The
Magazine's annual Body Issue."
"We wanted to create a concept for ESPN The Magazine's Body Issue
that was as visually unique as the Fiat 500 Abarth Cabrio," said
Jason Stoicevich, Head of FIAT Brand North America. "The notion
of the 'Body Paint' print ad conveying athletic grace in a magazine
that specifically devotes itself to covering athletes around the world
sparked a perfect union for the FIAT Brand."
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