Chevy's new boss next week is ...
Chevy's new boss to retire
The management shakeup at General Motors Co. continued late Wednesday
with the surprise retirement of Chevrolet Vice President Brent Dewar,
who had been appointed to lead the automaker's largest and most
important brand five months ago.
He is being replaced by James Campbell, 45, who ran GM's fleet and
commercial operations, and will serve as Chevrolet general manager.
Dewar, 54, was appointed to the job by ousted CEO Fritz Henderson in
July after serving as GM Europe's vice president, sales, marketing and
Dewar spent 31 years at GM and was perceived to be closely aligned with
Henderson, who resigned under pressure from the board of directors last
"He was a Fritz guy and that can put you in some element of concern,"
said Rebecca Lindland, IHS Global Insight director of automotive
research. "The GM-lifer stamp is not a stamp of approval. These are
people whose careers are measured in decades and now the results are
measured in months."
Bloomberg News reported late Wednesday that Buick GMC General Manager
Michael Richards was leaving the company after eight days on the job; GM
would not confirm the report.
Dewar's last day is April 1. GM said he is retiring to spend more time
with his family and pursue personal interests.
The Chevrolet position is a key job because GM anticipates the brand
accounting for about 70 percent of its sales.
Chevy's sales for November were 99,663, an increase of 4.8 percent from
a year ago, accounting for 13.3 percent of the market. Chevrolet has
arguably two of GM's most important launches next year with the
Chevrolet Volt extended-range electric car and the Cruze compact.
The Volt is expected to help change perceptions about GM while the Cruze
is expected to be a high-volume, fuel-efficient vehicle that gets up to
40 miles per gallon on the highway.
"Jim has a strong track record of building relationships and
partnerships with dealers and customers, and deep Chevrolet experience,"
said Susan Docherty, GM vice president of sales, service and marketing.
"His energy, drive for results and willingness to take risks are great
assets for leading the growing global Chevrolet brand."
Campbell joined GM in 1988 and has been involved with launches of the
Chevrolet Impala, Monte Carlo, Colorado and Corvette. He also has worked
in field sales, retail incentives, marketing and customer-relationship
The move comes five days after Chairman and interim CEO Ed Whitacre
reshuffled senior management.