I was listening to the radio this morning and there was an advertising promo show from World Kia here in Las Vegas. The main theme of the program (other than selling Kia's), was that Kia was the premium brand, outdoing the Hyundai as far as luxury and quality. I thought it was the other way around, that Kia was the entry level vehicle from the Hyundai-Kia corporation in Korea. I guess it was sort of like the relationship between Chevrolet and Buick was for a while in the old days. Can someone please clarify this?
- posted
16 years ago