There was a tiny spec of rust at the side of my e36 touring's rear roundel. So I popped off the roundel and was surprised to see most of the area under it covered in rust!
It seems BMW now fits these using self adhesive foam. This had trapped water and caused rust. I've never seen this happen on any other model.
The touring and conv. use smaller than normal roundels so I'm guessing they are the only ones to use foam.
It's be worth removing yours to check.