Hyundais as Dodges?

The recent thread on the Mexican-market Dodge Ram Durango had me over to

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. Apparently they've got a new model called the "Verna". The Verna greets us when the page comes up...

...replete with Hyundai badge in the middle of the grill. Wonder if this is a Mexico-only marketing arrangement, or if DC, having failed to learn the lessons presented by years of unholy alliance with Bitsushitti, has got in bed with Hyundai.

Reply to
Daniel J. Stern
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They've been in bed with Hyundai for a while. There was(is?) some car smaller than the Neon sold in Mexico, that is really a rebadged Hyundai.

The two are also working together on future models / platforms / powertrains.

As well even when they were providing crap, Chrysler didn't cut ties with Mitsubishi, so I doubt they've learned anything.

Reply to
Bill 2

Mits, Hyundai and DC's Chrysler Group had agreed to manufacture engines together under the "Global Engine Alliance LLC" banner back in Feb 2003. The US plant, located in Dundee, Michigan, was to have started ops in 2005. Chrysler backed out in May 2004, when it announced it was to sell it's 10.5% stake in Hyundai.

Chysler still involved with Hyundai and Mits to produce the Hyundai "World Engine" in Japan and the US. The engines look to be all aluminum

1.8, 2.0 and 2.4L I-4's. The 2.4L is also known as the "Theta" engine, used in the Sonata. The engine family supposedly uses a Borg-Warner timing chain setup.

The next generation Neon (2007) is rumored to use at least one of the family. Mits will sell a version of the Neon, with different interior and exterior, to s. America.

Reply to
Mike Behnke

The Atos, yes.

Oh, joy.

Looks like not.

Reply to
Daniel J. Stern

...assuming Mitsubishi lasts that long.

Reply to
Daniel J. Stern

DC has the distribution rights for Hyundai in Mexico. Hyundai has not been there that long, so they do not have a national office or distribution arm setup. Only because DC was in bed with them, that they distribute them. But since they sold out there stake, they might not be the distributor for hyuindai's to soon in Mexico.

Reply to
deadbeat

"Daniel J. Stern" wrote

Could be worse. Hyundai used to make poor cars (but cheap, which is what kept them in business) but lately their quality seems to be improving considerably. The Excel, for example, is a better car than the Neon by almost every measure. Hyundai is a huge and very formidable company - they dominate the large ship construction industry for example.

"Getting into bed" is not only fashionable, it's absolutely necessary to survive in today's market. It's the only way to finance the R&D, and this will become more important in the future with new types of fuels, drivetrains etc.

Besides, it's hardly new. For example, the CVT transmission that Ford is introducing in the 500 and Freestyle goes all the way back to the Dutch DAF car in the 1950s, and has been developed in cooperation with Volvo and other companies since then.

Reply to
Dave Gower

Are you sure you mean the Excel? If you mean the Elantra or something MAYBE.

1994 Excel: 81HP engine 0-60 12 seconds 28/36MPG with a manual shift Everything breaks at a moment's notice

1998 Neon

132HP engine 0-60 9.1 seconds 29/41MPG with manual shift. Not the best, but not absolutly horrid for maintanence
Reply to
Bill 2

"Bill 2" wrote

Sorry, Elantra.

Reply to
Dave Gower

Well, "better" what? Refinement, power, economy, fit 'n' finish, etc? OK, good, I wouldn't have too much trouble with that. But durability and long-term dependability and serviceability are three big unknowns with these "better" Korean cars. So far, Korean cars get old and unworth fixing (or impossible to fix) in a big hurry. Will the more recent models be significantly better in this regard? Maybe, maybe not. We don't know yet, and won't for a number of years.

Not that a Neon is the sine qua non of vehicular durability, but servicing remains *possible and affordable* in the long term.

DS

Reply to
Daniel J. Stern

Agreed - but you will have to admit the Elantra is much farther ahead of the excel than the excel was ahead of the Pony.And the excel was a quantum leap above the Pony. Parts availability and pricing will be, to a large extent, what determines how repairable todays Korean cars will be 5 or more years down the line.

Fit and finsh, engineering, and design of Hyundai, Kia, DaeWoo(GM) et al are at LEAST on a par with Mitsubishi, Suzuki and many european cars - very competetive with the Mazdas and Nissans of the world, and breathing heavily down the necks of Honda and Toyota.

Where does that put them in relation to Ford, Chrysler, and GM? GM, for one, is banking heavily on its DaeWoo designed engines (and cars).

And the Korean vehicles are significantly less costly to purchace than the Japanese "equivalents"

Reply to
nospam.clare.nce

I thought DC now had a large interest in Hyundai, and I remember reading some years ago that the next Neon would be on a Hyundai platform.

Reply to
Joe Pfeiffer

Ah, I hadn't seen that -- glad to hear it!

So... the next Neon won't be a Hyundai after all? That would be

*excellent* news.
Reply to
Joe Pfeiffer

Not true. At least, not true on the money part. All the automakers have the money to finance their own R&D. In fact, GM developed the EV1 entirely by themselves, without partnering, see:

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And what they got out of it is a patent portfolio that will probably pay back every penny they invested in the program.

The problem is one of patents, and key researchers. In todays specialized market you can count the chemists that are specialists in passenger car hydrogen fuels on the fingers of one hand. And I don't mean just ordinary types I mean the gurus that write the scientific articles that get published. The same goes for any other itty bitty tiny extremely specialized facet of automotive manufacturing. These people all command top dollar and they only work for one company at a time. If your GM and you need a problem solved that is extremely specialized, and the few guys in the world that can do it aren't working for you, you have no choice but to partner. And of course the patents also come into vicious play. It's a lot cheaper to partner with some other company who has the patents in their portfolio that you want, and exchange licensing with them, than to go it alone and try licensing their crown jewels from them.

Ted

Reply to
Ted Mittelstaedt

I heard it was going to be based on a Mitsu. Might end up with a Mitsu with a Hyundai engine.

Reply to
Bill 2

Why? Not like Mitsu is any better.

Reply to
Bill 2

Wouldn't be the first time. (Mitsubishi Precis = rebadged Hyundai Excel)

Reply to
Daniel J. Stern

Was a time when Hyundai cars were basically built under licence from Mitsu. The pony and excel engines and transmissions were exact copies of Mitsu Colt and Galant engines. They soon had enough of that crap and got their engine designs elsewhere. Can't remember where the second generation engines came from, but it was a european company. Currrently Hyundai/Kia are designing their own engines, as is Daewoo (now GM owned).

Reply to
nospam.clare.nce

"I was jumping to conclusions, and one of them jumped back" as Al Stewart once wrote. The one I was jumping to was that this meant the next Neon would be a real live American car. You're right, it's much more likely to be a Mitsu.

Reply to
Joe Pfeiffer

I'd really like for it to be American. If it isn't, I won't be buying it, and will look at Ford or GM.

Reply to
Bill 2

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