More like: "Ruined an already bad brand", if you ask me.

rst · 2005-07-28T18:51:05+00:00

Analysts say the departure of DaimlerChrysler chief executive J=FCrgenSchrempp marks the merciful end of a failed expansion strategy. Thestock market greeted the announcement.J=FCrgen Schrempp's exit does not exactly come as a surprise. TheDaimlerChrysler CEO has faced intense criticism from analysts andshareholders for his ambitious strategy of international development."The supervisory board and J=FCrgen Schrempp agree that the end of 2005would be the perfect time for a change in leadership," theDaimlerChrysler supervisory board said Thursday in a tersely-wordedstatement leaving out the usual words of thanks for the outgoing boss.Hours later in another surprise development, the Web site Germany'sManager-Magazin reported that Mercedes boss Eckhard Cordes had askedthe DaimlerChrysler supervisory board to dissolve his contract. Theboard had requested time to mull the issue, the magazine wrote, quoting"informed sources."Cordes apparently cited the lack of complete support from thesupervisory board for his difficult job of restructuring Mercedes asone reason for his wish to step down.Schrempp "ruined a good brand"Under Schrempp's leadership, Daimler acquired Chrysler only to see thecompany enter a serious downward spiral.=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3DI had high hopes for Chrysler when I heard Daimler was buying it.And look what happened: Horrible model after horrible model. I figuredthat horrible PT Cruiser was already greenlighted before the buyout, soI let that one go. But then I saw the 300.. and the Crossfire... andone awful design after another.... embarrassing.Chrysler went the exact OPPOSITE of what Mercedes-Benz has achieved andinnovated. They build pointless pieces of garbage- not that it was anybetter before Daimler stepped in, mind you.